NEW YORK–(BUSINESS WIRE)–Answers.com(R) (NASDAQ: ANSW), creators of the leading answer engine, today introduced its first iPhone application: blufr™, a social trivia game based on information from Answers.com. The app is currently available for free and is downloadable from the Apple iTunes Store.
“blufr is a fresh, fun way to consume information; in the same way we already excel as a Q&A community and reference resource, we look forward to providing iPhone, web, and eventually Facebook users with an entertaining trivia game, supplied with content from Answers.com.”
blufr has been designed to include social and location-based features. By offering registration through a Facebook or Twitter ID, blufr adds a competitive social dimension to the experience: players are ranked among their friends from those services, with the ability to earn awards or badges in their own social circles.
The game offers thousands of edgy, bizarre facts in categories including pop culture, sports, history and more, and challenges players to guess whether the trivia is true or false. Trivia, or ‘blufs’, include:
- Coffee originated in Ethiopia.
- Lady GaGa’s real name is Sarafina Angelica Giamonti.
- Actor Jake Gyllenhaal’s bar-mitzvah was held in a homeless shelter.
- Boxing champion Mike Tyson has a tattoo of tennis star Arthur Ashe.
Players can rank on the leader board by location, among friends, or within categories. A real-time challenge component is planned for future iterations. blufr is currently available on the web and iPhone, with a Facebook app in development.
“We are thrilled to break new ground in the iPhone and gaming world,” said Bob Rosenschein, CEO. “blufr is a fresh, fun way to consume information; in the same way we already excel as a Q&A community and reference resource, we look forward to providing iPhone, web, and eventually Facebook users with an entertaining trivia game, supplied with content from Answers.com.”
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blufr can be downloaded from the Apple iTunes store or played on the web at www.blufr.com.
About Answers Corporation
Answers Corporation (NASDAQ: ANSW) owns and operates Answers.com, the leading Q&A site. Answers.com is a community-generated social knowledge Q&A platform, leveraging wiki-based technologies. Through the contributions of its large and growing community, answers are improved and updated over time. The award-winning Answers.com also includes content on millions of topics from over 250 licensed dictionaries and encyclopedias from leading publishers, including Houghton Mifflin, Barron’s and Encyclopedia Britannica. The site supports English, French, Italian, German, Spanish, and Tagalog. (answ-g)
For investor information, visit http://ir.answers.com.
Follow www.Answers.com on Twitter as http://twitter.com/answersdotcom.
Answers.com and blufr are trademarks of Answers Corporation. All other marks belong to their respective owners.
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