SAN FRANCISCO–(BUSINESS WIRE)–Due to unprecedented response to a summer promotional giveaway in which an iPod touch® was offered to new, qualifying consumer and business checking account customers, Bank of the West today announced an early end to its most successful campaign ever.
“While the iPod touch® certainly added sizzle to our campaign, I firmly believe our award-winning customer service will turn these new accounts into lifelong relationships”
“When we launched our iPod touch® campaign in July, we knew it was going to be successful, but the combination of a strong offer and our industry leading customer service generated extraordinary results,” said Andy Harmening, Senior Executive Vice President, Regional Banking Group. “The response from new customers was three times our forecast, which is phenomenal – especially during the summer months.”
The Bank’s summer promotion kicked off on July 19th in California, Nevada, Colorado, Utah and Wyoming and was slated to run until September 3rd. It will now end this Friday, August 20th. New consumer and business checking customers who meet specified criteria can open an account at a branch or online to qualify for the iPod touch® 8GB. The iPod touch® will be mailed to qualifying customers in late November.
“While the iPod touch® certainly added sizzle to our campaign, I firmly believe our award-winning customer service will turn these new accounts into lifelong relationships,” continued Harmening.
Bank of the West ranked highest in customer satisfaction among retail banks in California by J.D. Power and Associates – the third year in a row that Bank of the West has received this award in the region.
For more information on the remaining days of Bank of the West’s iPod touch® offer, visit www.botw.com/touch for details.
About Bank of the West: Based in San Francisco, $61 billion-asset Bank of the West (www.bankofthewest.com) offers a full range of business, corporate, personal, trust and international banking services. The Bank operates more than 700 branch locations and commercial banking offices in 19 Western and Midwestern states. In 2010 Bank of the West was ranked highest in customer satisfaction among retail banks in California by J.D. Power and Associates. In 2009 and 2008, Bank of the West was ranked the highest in customer satisfaction among retail banks in the West by J.D. Power and Associates. Bank of the West’s holding company, BancWest Corporation, is a subsidiary of BNP Paribas, among the six strongest banks in the world, according to Standard & Poor’s.
