SAN FRANCISCO–()–BARS+TONE, a creative video agency based in San Francisco, has added a new distinction to its list of recognitions – a Gold Davey Award recently presented by the International Academy of the Visual Arts.
“While this informative application effectively promotes Circulon products, the educational content addresses the urgent need to lower obesity levels in the United States. The brand’s nutritious recipes combat obesity and related diseases. We’re proud to be working with Meyer, supporting their mission for healthy cooking.”
The award reflects the agency’s product positioning, benchmark production standards and selective use of social media for Meyer Corporation’s highly successful “Circulon Cooks!” for the Apple iPad® – one of the first branded mobile cooking applications for a cookware company.
Meyer Corporation, the parent company of Circulon®, is a world leader in cookware innovations. Consistent with a company known for technological advances and consumer education about nutritious foods and cooking, “Circulon Cooks” utilizes many of the iPad’s media features.
The multi-faceted application created by BARS+TONE includes videos that showcase time-saving tips, cooking techniques, and delicious recipes that are ideal for the Circulon line of cookware. An interactive shopping list for healthy ingredients makes trips to the market a virtual snap.
Features on the application are continually updated to sustain brand visibility and consumer interest. In addition, the app provides swift access to current culinary information on Circulon’s Facebook and Twitter sites, reaching the brand’s community of avid cooks and health enthusiasts.
“This award demonstrates the results of partnering with a client to arrive at targeted messages, distributed through efficient channels for maximum consumer engagement,” said Eric Steckel, BARS+TONE vice president and general manager. “We are honored to receive a Davey Award in the mobile category.
“While this informative application effectively promotes Circulon products, the educational content addresses the urgent need to lower obesity levels in the United States. The brand’s nutritious recipes combat obesity and related diseases. We’re proud to be working with Meyer, supporting their mission for healthy cooking.”
About The Davey Awards
The Davey Awards exclusively honor the “Davids” of creativity, the finest small firms, agencies and companies in the world. David defeated the giant Goliath with a big idea and a little rock – the sort of thing small firms do each year. The annual International Davey Awards honors the achievements of the “Creative Davids” who derive their strength from big ideas, rather than big budgets. The Davey Awards is the leading awards competition specifically for smaller firms, where firms compete with their peers to win the recognition they deserve. Visit http://www.daveyawards.com/ for more information. The Davey Awards is sanctioned and judged by the International Academy of the Visual Arts, an invitation-only body consisting of top-tier professionals from a “Who’s Who” of acclaimed media, advertising, and marketing firms.
About BARS+TONE:
BARS+TONE is a creative video agency headquartered in San Francisco since 2001. A recipient of top industry awards, BARS+TONE is a one-stop creative resource for a variety of Fortune 500 companies, as well as advertising, marketing, and public relations agencies. BARS+TONE also works with nonprofit organizations and supports local civic initiatives and charitable causes. For more information, visit www.bars-tone.com.
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