NEW YORK–(BUSINESS WIRE)–Bartizan’s first-of-its-kind iPhone App for tradeshow lead retrieval debuted in April and has already had a quantifiable, industry – wide impact. Unlike traditional lead retrieval equipment that uses barcode technology, iLeads runs on the iPhone, iPod touch and iPad. This breakthrough to existing lead retrieval systems makes it easy to add notes, surveys, photos and qualifiers to leads collected at trade shows, making the leads more valuable for sales.
“The iLeads app has had a huge impact on trade shows”
Bartizan debuted iLeads to trade show exhibitors with resounding success at the 5th International Cloud Expo in NYC. An unprecedented 90 percent of Cloud Expo’s exhibitors utilized the app to collect their leads. Typical lead retrieval system use is low, hovering around 30 percent. This significant boost in exhibitor adoption to 90 percent illustrates the excitement and interest from show organizers and exhibitors for the latest and very best in lead retrieval.
iLeads was created with consideration for the future and resource efficiency. No shipping means no fuel, but that is just the start of iLeads’ greening of lead retrieval. Using iLeads, event organizers, registration contractors and exhibitors will find that much of the unproductive work and extraneous costs normally associated with lead retrieval disappears. These include shipping costs, on-site training and distribution, equipment maintenance and the need for specialized bar codes. iLeads does not require a bar-coded badge, saving time and money and eliminating common barcode complications.
With iLeads, exhibitors also are no longer tethered to a table, booth or even the trade show floor. Now, efficient and effective lead retrieval goes wherever an iPhone, iPod Touch or iPad can go. Combined with the most popular business and social networking apps, iLeads has become the starting point for a powerful, integrated lead generation and follow-up system.
To capture an attendee’s data, users simply enter the unique number printed on each badge – and the record is quickly and easily captured. This data is uploaded to each exhibitor’s secure LeadsLightning.com account wirelessly.
“The iLeads app has had a huge impact on trade shows,” said Elizabeth Mazei, executive vice president & COO, Bartizan Connects. “At Bartizan, our research and customer surveys tell us that most exhibitors, when using traditional lead retrieval terminals, fail to enhance their leads by adding information, such as qualifiers and notes. With the introduction of iLeads this past April, a much different picture emerged. More than half of all leads now contain notes and qualifiers. At our very first iLeads event, nearly 80 percent of the leads gathered had notes attached to them. In the trade show business, that’s a game changer.”
To download the iLeads iPhone app, users of Apple’s iPhone, iPod touch and iPad may go to the Apple App Store within iTunes and search for ‘iLeads.’ To test the app and see how easy iLeads is to use, simply launch the app and enter event access code 1006. Then click on the event and enter test badge number 8188.
About Bartizan Connects Lead Retrieval
Bartizan offers innovative and affordable lead retrieval solutions for event organizers. Bartizan Connects and its partners are full service, offering registration, badge production, lead retrieval and lead management, session tracking and access control.
About iLeads Lead Retrieval App
Available on the iTunes store, the iLeads Mobile App enables exhibitors to collect trade show leads using an iPhone, iPod Touch or iPad. This July, iLeads was honored with the “Breakthrough Award” from the Trade Show Exhibitors Association (TSEA). This prestigious award recognizes Bartizan’s innovation and excellence in the pioneering and launch of the industry’s first lead retrieval app.
