Betfair, home to the world’s largest betting community, today announces the availability of its betting exchange iPhone App within the App Store. This makes Betfair the first established betting company to release a sports betting App on the platform. Initially available in the UK and Ireland to Betfair customers, the App brings the Betfair betting experience to iPhone, iPod touch and iPad users, in an engaging and exciting way – making full use of the handset’s functionality.
“Betfair’s iPhone App takes advantage of the handsets’ multi-touch interface and high-resolution screen, offering our iPhone customers the same core exchange functionality as the main Betfair site. Thanks to Apple’s incredible innovation the iPhone raises the bar in terms of mobile gaming, which allows Betfair to deliver an industry first and demonstrates our ability to adapt to new technologies. At Betfair, we’re passionate about mobile and continually innovate and improve our product range,” said Charles Palmer, Head of Mobile at Betfair.
Applications provide greater speed and performance than browser-based products. In building the App, the focus was on the user experience, making the App not only intuitive but easy to use. The App enables customers to study the market and put their bets on as simply as possible.
Betfair continues to put responsible gaming at the heart of all its products and the new App represents an industry first: using GPS to locate and verify a customer’s location before they are permitted to bet.
Palmer adds, “Our registered mobile users increased 40% in 2009 and continued investment in the mobile channel has contributed to a 50% increase in year-on-year mobile revenues.”
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About Betfair: (http://corporate.betfair.com/)
Betfair is the world’s biggest online sports betting company and pioneered the first successful betting exchange in 2000. Driven by cutting-edge technology, Betfair enables customers to choose their own odds and bet even after the event has started. The company now processes over six million transactions a day from its three million registered customers around the world. In addition to sports betting, Betfair offers a portfolio of innovative products including casino, exchange games and poker.
Betfair has twice been named the UK’s ‘Company of the Year’ by the Confederation of British Industry and has won two prestigious Queen’s Awards for Enterprise, being recognised for Innovation in 2003 and most recently for International Trade in 2008.
Betfair currently employs over 1,800 people, principally in London, Malta and Australia. The company is a licensed betting operator in the UK, and holds further licenses in Tasmania, Germany, Austria, Italy and Malta.
Jan Davies or Caroline Powell at JD Marketing, Brigade House, Brigade Street, London SE3 0TW
carolinep@jdmarketing.co.uk jand@jdmarketing.co.uk or 020 8297 5388.
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