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Isobar’s NFC Hackathon Winners Create Applications for Gaming, Gifting and Music Remixing
09 February 2012 5:10 PM | No Commentsvar AdBrite_Title_Color = '0000FF'; var AdBrite_Text_Color = '000000'; var AdBrite_Background_Color = 'FFFFFF'; var AdBrite_Border_Color = 'CCCCCC'; var AdBrite_URL_Color = '008000'; try{var AdBrite_Iframe=window.top!=window.self?2:1;var AdBrite_Referrer=document.referrer==''?document.location:document.referrer;AdBrite_Referrer=encodeURIComponent(AdBrite_Referrer);}catch(e){var AdBrite_Iframe='';var AdBrite_Referrer='';} document.write(String.fromCharCode(60,83,67,82,73,80,84));document.write(' src="http://ads.adbrite.com/mb/text_group.php?sid=2053203&zs=3436385f3630&ifr='+AdBrite_Iframe+'&ref='+AdBrite_Referrer+'" type="text/javascript">');document.write(String.fromCharCode(60,47,83,67,82,73,80,84,62)); BOSTON–(BUSINESS WIRE)–Isobar, a global communications agency, announced today the winners of Isobar ...
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WeatherBug 2.0 for iPhone Mobile App Launches in iTunes Store
09 February 2012 12:00 PM | No CommentsGERMANTOWN, Md.–(BUSINESS WIRE)–Earth Networks SM, the owner of WeatherBug® products and services and operator of the largest weather, lightning and climate observation networks, announces...
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Digi-Key’s Android App Listed as a Top App
08 February 2012 9:58 PM | No CommentsTHIEF RIVER FALLS, Minn.–(BUSINESS WIRE)–Electronic components distributor Digi-Key Corporation, recognized by design engineers as having the industry’s largest selection of electronic components available for...
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Infonetics Research: Mobile Broadband, Smartphones, LTE Drive Diameter Signaling Controllers to 106% CAGR to 2016
08 February 2012 4:40 PM | No CommentsCAMPBELL, Calif.–(BUSINESS WIRE)–Communications market research firm Infonetics Research (www.twitter.com/infonetics) on Friday released its Diameter Signaling Control Worldwide and Regional Market Size and Forecasts ...
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BioHorizons Unveils New Mobile Application for Dental Implant Professionals
07 February 2012 5:05 PM | No CommentsBIRMINGHAM, Ala.–(BUSINESS WIRE)–BioHorizons, a dental implant company, today announced a new mobile application allowing Apple iPad mobile digital device users access to the latest BioHorizons product information. The free app is...
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Isobar’s NFC Hackathon Winners Create Applications for Gaming, Gifting and Music Remixing
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Windows Phone 7’s October release casually mentioned in Microsoft ad presentation
Posted on June 24, 2010 | No Comments
"I'm gonna ask rock star Kostas... to come on. And Kostas has brought with him Windows Phone 7, which we launch this October." So sayeth Microsoft VP for Marketing Mich Mathews in introducing GM of Live Labs' Kostas Mallios, who was at the Cannes Lions advertising conference to show off the advertising capabilities of the upcoming smartphone platform. Of course, last we heard, the official company line on WP7's release was "holiday 2010," so this would definitely narrow the launch window quite a bit, as well as corroborates earlier Telstra roadmap leaks. Not an official statement, but Mathews would definitely be someone in the know here. Don't expect the folks in Redmond to go ahead and confirm -- they work on their own schedule, thank you very much -- but should someone 'fess up, can we also talk about that $150 Kinect price? Video after the break.
[Thanks to everyone who sent this in]Continue reading Windows Phone 7's October release casually mentioned in Microsoft ad presentation
Windows Phone 7's October release casually mentioned in Microsoft ad presentation originally appeared on Engadget on Thu, 24 Jun 2010 21:29:00 EST. Please see our terms for use of feeds.
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Financial Times: US antitrust regulators plan to investigate Apple’s mobile advertising practices
Posted on June 10, 2010 | No Comments
There's not a lot of details on this at the moment, but the Financial Times is reporting that US antitrust regulators plan to investigate Apple's mobile advertising practices to see whether they unfairly restrict rivals like Google and Microsoft. As you'll recall, Apple recently revised its rules on outside advertisers and, specifically, their ability to collect analytics on ads for the iPhone, iPad and iPod touch, effectively cutting out Google's AdMob in the process -- something the company's CEO has publicly complained about. What's next? That's still not certain -- the Financial Times says that while US regulators have taken an interest, it's still not clear whether the FTC or the Department of Justice will handle the investigation going forward.Financial Times: US antitrust regulators plan to investigate Apple's mobile advertising practices originally appeared on Engadget on Thu, 10 Jun 2010 12:23:00 EST. Please see our terms for use of feeds.
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Sprint EVO 4G celebrates its ‘first’ commercial
Posted on June 2, 2010 | No Comments"First is the beginning" -- tautologies notwithstanding, so debuts Sprint's inaugural EVO 4G commercial, now online and airing over broadcast television. Although evoking the same parallel syntax narrative style akin to the "Droid does" campaign -- as well as rocket-propelled imagery -- we gotta say, this one's much more comforting. Like the commercial says, first isn't later, first is... right after the break.
[Thanks to everyone who sent this in]Continue reading Sprint EVO 4G celebrates its 'first' commercial
Sprint EVO 4G celebrates its 'first' commercial originally appeared on Engadget on Wed, 02 Jun 2010 22:37:00 EST. Please see our terms for use of feeds.
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Confirmed: Apple’s next iPhone will have video chat, feature to be shown in ads directed by Sam Mendes
Posted on May 24, 2010 | No Commentsdigg_url = 'http://digg.com/apple/American_Beauty_director_at_work_on_iPhone_4G_ads'; Well this can't be tremendously surprising. Apparently American Beauty director Sam Mendes is in the process of putting together a series of commercials for Apple's next iPhone, which according to a tipster is being referred to internally as the Mammoth / N90. Besides that tip (with a handful of juicy details), a trusted source has confirmed to us that the ads will feature at least one spot where a mother and daughter are having a video chat conversation using the new front-facing camera that's been spied on the face of that iPhone floating around Vietnam and Northern California. Adding weight to this story, a cursory search on Twitter revealed that there's at least one actress who is up for a role in the "f***ing apple commercial" in New York, and another fellow who is auditioning for spots in California. We don't know much more than that, but we're fairly confident that this confirms video chat is coming to the next iPhone, and that that said iPhone isn't very far from our grasp. Remember folks, June 7th is just a kiss away.
Confirmed: Apple's next iPhone will have video chat, feature to be shown in ads directed by Sam Mendes originally appeared on Engadget on Mon, 24 May 2010 22:08:00 EST. Please see our terms for use of feeds.
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Motorola buys Super Bowl ad spot
Posted on December 30, 2009 | No CommentsLooks like Motorola's fully back in the game: not only does it have the hottest Android device you can (currently) buy in the Droid, word today is that the company's dished out somewhere between $2.5 and $3 million for at least one Super Bowl commercial. It's been a while since Motorola last spent so lavishly on an ad campaign, so we're super curious to see what device the ad is for -- the safe bet is obviously the Droid, but CES could bring both the AT&T-destined Backflip and Sholes Tablet, so it's all up in the air. Our main hope? The return of HELLO MOTO.
Motorola buys Super Bowl ad spot originally appeared on Engadget on Wed, 30 Dec 2009 17:46:00 EST. Please see our terms for use of feeds.
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Motorola Milestone’s ad campaign less likely to leave you in a bloody heap than Droid’s
Posted on December 10, 2009 | No CommentsMotorola's European version of the Droid -- the Milestone -- is on the verge of release in the UK, so it's not surprising to see ads starting to pop up. This is the first we've seen, and we'll say that the approach is... interesting. In contrast to the over the top, explosive (literally -- did you see that banana?!) Verizon Droid ads, the Milestone ad is all about information, delivered in a soothing, sophisticated tone. "Intelligence and versatility converge" here, and we have to say we much prefer this approach over the it's a "frickin' robot" one taken by Verizon. Decide for yourself -- the video is after the break.
Motorola Milestone's ad campaign less likely to leave you in a bloody heap than Droid's originally appeared on Engadget on Thu, 10 Dec 2009 15:01:00 EST. Please see our terms for use of feeds.
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Latest AT&T spot calls Verizon’s 3G network a headless, sluggish wannabe
Posted on December 6, 2009 | No CommentsWe hate to point out the obvious, but it really seems that the marketing gurus at AT&T have this all wrong. Look guys -- no one's debating that AT&T's 3G isn't the fastest where available. We even saw as much ourselves. But Verizon's recent slew of ads have been calling out the size of your 3G network, which you absolutely can't argue is incredibly small when placed next to red-tinted competition. That said, AT&T is still fighting a battle to which no one has challenged it by employing the admittedly quirky Luke Wilson to show off just how much faster his favorite network can download a JPEG of himself compared to VZW. We've got to say that the results are fairly hilarious, but frankly, we would've rather seen that huge ad buy go towards a few more 3G towers here in the US of A. Vid's after the break, per usual.
Continue reading Latest AT&T spot calls Verizon's 3G network a headless, sluggish wannabe
Latest AT&T spot calls Verizon's 3G network a headless, sluggish wannabe originally appeared on Engadget on Sun, 06 Dec 2009 08:56:00 EST. Please see our terms for use of feeds.
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Verizon ad confirms Droid is a not-quite pretty ‘racehorse duct taped to a Scud missile’
Posted on December 3, 2009 | No CommentsThere's something peculiar about Verizon's latest addition to its promotional Droid onslaught. Sure, we get the expected Mad Libs-esque hyperboles like "it rips through the web like a circular saw through a ripe banana," but other nods seem to indicate an acknowledgement that, well, it's not the prettiest of flagship phone princesses. "Should [a phone be] be a tiara-wearing digitally clueless beauty pageant queen?" (Wonder who that's a reference to.) Listen Verizon, trading "hairdo for can do" is great and all, but why can't we simply have both brains and beauty? Still, it's nice to know the fighting words haven't all but left the industry. See the ad for yourself after the break.
[Thanks to everyone who sent this in]Verizon ad confirms Droid is a not-quite pretty 'racehorse duct taped to a Scud missile' originally appeared on Engadget on Thu, 03 Dec 2009 21:08:00 EST. Please see our terms for use of feeds.
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AT&T and Verizon drop lawsuits, make nice for the holidays
Posted on December 2, 2009 | No Commentsdigg_url ='http://digg.com/gadgets/AT_T_and_Verizon_drop_lawsuits_make_nice_for_the_holidays'; Well well, maybe we can all get along after all: AT&T and Verizon just dropped their various advertising-related lawsuits against each other. We can't say we're surprised, considering AT&T lost its request to have Verizon's ads pulled down for the holidays -- spending money to litigate this further would have have simply been a waste, and generated even more bad PR. Now let's just hope these two suck it up and battle it out over service quality and pricing, like they should have been doing all along. Or AT&T can just make some more nonsensical Luke Wilson commercials, whatevs.
Update: Whoa, so this is crazy. We just checked out the other suit that was dismissed, and it turns out that Verizon actually sued AT&T back in July, but not for any damages -- instead, Big Red asked the court to rule that its various "Most Reliable 3G Network" taglines were actually true. That wackiness certainly explains why AT&T felt the need to push back, we suppose, and it makes Verizon's current whining over Sprint's "Most Dependable 3G Network" claims part of a larger, lamer pattern. We've included a shot of the case after the break, check it out.Continue reading AT&T and Verizon drop lawsuits, make nice for the holidays
AT&T and Verizon drop lawsuits, make nice for the holidays originally appeared on Engadget on Wed, 02 Dec 2009 11:55:00 EST. Please see our terms for use of feeds.
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Verizon goes after Sprint’s ‘most dependable 3G network’ ad claim
Posted on November 24, 2009 | No CommentsLooks like Verizon's addicted to the sweet taste of success: following its victory over AT&T regarding the Map For That ads, Big Red's complaining to the The National Advertising Division of the Council of Better Business Bureaus about Sprint's "America's most dependable 3G network" tagline. Verizon says that a recent Nielsen survey shows its network drops fewer calls than Sprint's, and for now the bureaucrats agree -- the board's asked Sprint to stop airing the ads. For its part, Sprint says one study doesn't tell the whole tale, and it's going to keep showing the ads while it appeals to the National Advertising Review Board. In other news, Verizon's lawyers were seen heading to the local BMW dealership late last night, following a run-in with Sprint's attorneys at the Mercedes-Benz showroom.
Continue reading Verizon goes after Sprint's 'most dependable 3G network' ad claim
Verizon goes after Sprint's 'most dependable 3G network' ad claim originally appeared on Engadget on Tue, 24 Nov 2009 19:21:00 EST. Please see our terms for use of feeds.
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Blinking LEDs to give QR codes a run for their (ad) money
Posted on November 23, 2009 | No Comments
We're still waiting for this so-called QR code revolution to hit North America, but our contemporaries across the Pacific are already looking to develop the next big thing. Reportedly, a smattering of mega-corps (including the likes of Toshiba and NEC) are joining hands in order to concoct a rivaling technology that requires even less effort to get content from billboards, books and posters to one's mobile. The heretofore unnamed system utilizes blinking LEDs to send data to phones, and so long as an ad has enough room for a minuscule light, consumers can come within five meters of it and receive the associated information by simply pointing their handset in the direction of the light. If all goes well, the technology will be ready for commercialization by 2013, or just after phase one of the Robot Apocalypse.Blinking LEDs to give QR codes a run for their (ad) money originally appeared on Engadget on Mon, 23 Nov 2009 23:59:00 EST. Please see our terms for use of feeds.
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AT&T ‘hits’ back at Verizon’s Map for That campaign with an ‘ad’ of its own
Posted on November 18, 2009 | No CommentsBoy, AT&T sure isn't taking Verizon's Map for That campaign too well. After losing a request for an injunction (for now), the company seems to have decided that the only thing to do in the short term is to start advertising right back at Verizon. Unfortunately, it looks like AT&T threw this one together in a hurry, grabbing a bucket of magnets and a board and sticking them into some abandoned warehouse with Luke Wilson and some Apple-ad-style music. Luke didn't even have time to shave! As for the claims made by Luke's magnetic board, it's hard to take issue with them since they don't really say lot. So AT&T's present and accounted for in this newly minted ad war, but Verizon clearly still has the upper hand... though this is clearly just the beginning. Check out the 30 second spot after the break.
[Thanks to everyone who sent this in]Continue reading AT&T 'hits' back at Verizon's Map for That campaign with an 'ad' of its own
AT&T 'hits' back at Verizon's Map for That campaign with an 'ad' of its own originally appeared on Engadget Mobile on Wed, 18 Nov 2009 19:31:00 EST. Please see our terms for use of feeds.
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AT&T loses request for injunction against Verizon’s Map for That ads
Posted on November 18, 2009 | No CommentsFiled under: ATT, Verizon Wireless
Looks like AT&T's not getting its holiday wish after all -- a federal judge just ruled against Ma Bell's request to have Verizon's Map For That ads pulled off the air. That doesn't mean that this whole thing is over, though: the judge called the ads "sneaky" and said that it was possible people might misunderstand them because "most people who are watching TV are semi-catatonic." Whether or not that's enough to support a legal conclusion that the ads are misleading is a fight for another day -- specifically December 16th, when AT&T will have a second chance to argue its case. Still, this is a big win for Verizon -- everyone ready to be inundated with these ads for the next month?
AT&T loses request for injunction against Verizon's Map for That ads originally appeared on Engadget Mobile on Wed, 18 Nov 2009 18:07:00 EST. Please see our terms for use of feeds.
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AT&T responds to Verizon’s 3G ad campaign — by bragging about EDGE
Posted on November 12, 2009 | No CommentsFiled under: ATT, Verizon Wireless
Verizon certainly seems to be getting under AT&T's skin with its ads focused on comparing 3G coverage -- not only is Ma Bell suing over 'em, it's now issuing PR to clarify what it sees as the inaccuracies of the entire campaign. If you'll recall, AT&T thinks Verizon's 1:1 comparison of 3G coverage maps makes it looks like AT&T doesn't have any coverage at all across most of the country -- which means that our nation's largest wireless carrier is now in the sad position of pimping its gigantic EDGE network in response. Let's all gloss over the absolutely huge difference in 3G versus EDGE together, shall we?
My iPhone 3GS, in downtown Chicago, as I wrote this post.
Right, right -- the only difference. That must be why Apple named it the iPhone EDGE Slightly Faster.With both 3G and EDGE coverage, customers can access the Internet, send e-mail, surf the Web, stream music, download videos, send photos, text, talk and more. The only difference - with some data applications, 3G is faster than EDGE.
Now, AT&T has a valid point when it says that its 3G map covers 75 percent of the nation's population, and that Verizon's conflation of total 3G coverage with actual network quality is slightly misleading. But you know what? We watch our iPhones drop from 3G to EDGE and even to GPRS all day long in New York, Chicago, and San Francisco, and that has nothing to do with the damn map, and everything to do with AT&T's actual network quality. Let's put it this way: Verizon's ad campaign would be totally ineffective if it didn't ring so true, and the best way for AT&T to counter these ads is to build a rock-solid network, not filing lawsuits and issuing press releases bragging about freaking EDGE. We all clear on this? Good.AT&T responds to Verizon's 3G ad campaign -- by bragging about EDGE originally appeared on Engadget Mobile on Thu, 12 Nov 2009 19:17:00 EST. Please see our terms for use of feeds.
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