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Adore Your Android: Cover with a Case from OtterBox
10 February 2012 12:01 AM | No Commentsvar AdBrite_Title_Color = '0000FF'; var AdBrite_Text_Color = '000000'; var AdBrite_Background_Color = 'FFFFFF'; var AdBrite_Border_Color = 'CCCCCC'; var AdBrite_URL_Color = '008000'; try{var AdBrite_Iframe=window.top!=window.self?2:1;var AdBrite_Referrer=document.referrer==''?document.location:document.referrer;AdBrite_Referrer=encodeURIComponent(AdBrite_Referrer);}catch(e){var AdBrite_Iframe='';var AdBrite_Referrer='';} document.write(String.fromCharCode(60,83,67,82,73,80,84));document.write(' src="http://ads.adbrite.com/mb/text_group.php?sid=2053203&zs=3436385f3630&ifr='+AdBrite_Iframe+'&ref='+AdBrite_Referrer+'" type="text/javascript">');document.write(String.fromCharCode(60,47,83,67,82,73,80,84,62)); FORT COLLINS, Colo.–(BUSINESS WIRE)–Known as an innovator of protective solutions, OtterBox® introduces cases for newest Android™ smartphones...
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Isobar’s NFC Hackathon Winners Create Applications for Gaming, Gifting and Music Remixing
09 February 2012 5:10 PM | No CommentsBOSTON–(BUSINESS WIRE)–Isobar, a global communications agency, announced today the winners of Isobar Create 32, Silicon Valley’s first hackathon exploring Near Field Communication (NFC) technology...
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WeatherBug 2.0 for iPhone Mobile App Launches in iTunes Store
09 February 2012 12:00 PM | No CommentsGERMANTOWN, Md.–(BUSINESS WIRE)–Earth Networks SM, the owner of WeatherBug® products and services and operator of the largest weather, lightning and climate observation networks, announces...
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Digi-Key’s Android App Listed as a Top App
08 February 2012 9:58 PM | No CommentsTHIEF RIVER FALLS, Minn.–(BUSINESS WIRE)–Electronic components distributor Digi-Key Corporation, recognized by design engineers as having the industry’s largest selection of electronic components available for...
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Infonetics Research: Mobile Broadband, Smartphones, LTE Drive Diameter Signaling Controllers to 106% CAGR to 2016
08 February 2012 4:40 PM | No CommentsCAMPBELL, Calif.–(BUSINESS WIRE)–Communications market research firm Infonetics Research (www.twitter.com/infonetics) on Friday released its Diameter Signaling Control Worldwide and Regional Market Size and Forecasts ...
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Adore Your Android: Cover with a Case from OtterBox
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Windows Phone 7’s October release casually mentioned in Microsoft ad presentation
Posted on June 24, 2010 | No Comments
"I'm gonna ask rock star Kostas... to come on. And Kostas has brought with him Windows Phone 7, which we launch this October." So sayeth Microsoft VP for Marketing Mich Mathews in introducing GM of Live Labs' Kostas Mallios, who was at the Cannes Lions advertising conference to show off the advertising capabilities of the upcoming smartphone platform. Of course, last we heard, the official company line on WP7's release was "holiday 2010," so this would definitely narrow the launch window quite a bit, as well as corroborates earlier Telstra roadmap leaks. Not an official statement, but Mathews would definitely be someone in the know here. Don't expect the folks in Redmond to go ahead and confirm -- they work on their own schedule, thank you very much -- but should someone 'fess up, can we also talk about that $150 Kinect price? Video after the break.
[Thanks to everyone who sent this in]Continue reading Windows Phone 7's October release casually mentioned in Microsoft ad presentation
Windows Phone 7's October release casually mentioned in Microsoft ad presentation originally appeared on Engadget on Thu, 24 Jun 2010 21:29:00 EST. Please see our terms for use of feeds.
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Financial Times: US antitrust regulators plan to investigate Apple’s mobile advertising practices
Posted on June 10, 2010 | No Comments
There's not a lot of details on this at the moment, but the Financial Times is reporting that US antitrust regulators plan to investigate Apple's mobile advertising practices to see whether they unfairly restrict rivals like Google and Microsoft. As you'll recall, Apple recently revised its rules on outside advertisers and, specifically, their ability to collect analytics on ads for the iPhone, iPad and iPod touch, effectively cutting out Google's AdMob in the process -- something the company's CEO has publicly complained about. What's next? That's still not certain -- the Financial Times says that while US regulators have taken an interest, it's still not clear whether the FTC or the Department of Justice will handle the investigation going forward.Financial Times: US antitrust regulators plan to investigate Apple's mobile advertising practices originally appeared on Engadget on Thu, 10 Jun 2010 12:23:00 EST. Please see our terms for use of feeds.
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AdMob CEO responds to Apple’s new advertising rules: ‘not in the best interests of users or developers’ (update: Greystripe responds)
Posted on June 9, 2010 | No Comments
We had a pretty good idea what Google and its AdMob division would think of Apple's new rules on outside advertising companies collecting analytics, but AdMob CEO Omar Hamoui has now spelled it out himself. In a post on the company's blog today, Hamoui says flat out that if the changes are enforced as written, they would "prohibit app developers from using AdMob and Google's advertising solutions on the iPhone." That, he says, would "not in the best interests of users or developers," noting that "in the history of technology and innovation, it's clear that competition delivers the best outcome," and that "artificial barriers to competition hurt users and developers and, in the long run, stall technological progress." As for what Google and AdMob are going to do about it, Hamoui would only say that they're going to be "speaking to Apple to express our concerns about the impact of these terms." We've also reached out to Greystripe for comment -- which would also seem to be affected by the new rules -- but have yet to hear back.
Update: We just got a statement from Adobe's partner Greystripe, which says Apple's new rules won't prevent it from operating on the iPhone and iPad.
"We are pleased that Apple's new terms and conditions explicitly allow Greystripe, an independent ad network, to operate on the iPhone and iPad platforms. It confirms the value of 3rd party ad networks in enabling developers to earn great revenue with their applications."
- Dane Holewinski, Director of Marketing for GreystripeAdMob CEO responds to Apple's new advertising rules: 'not in the best interests of users or developers' (update: Greystripe responds) originally appeared on Engadget on Wed, 09 Jun 2010 16:32:00 EST. Please see our terms for use of feeds.
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Apple revises iOS rules on outside advertisers, cuts out Google, Adobe by implication
Posted on June 8, 2010 | No CommentsApple and Google's newfound rivalry in the mobile advertising space was already pretty interesting to watch as it stood, and it looks like things just got more interesting still. As expected following Steve Jobs' comments at D8 last week, Apple has now revised its rules on advertising in iOS to allow outside advertisers to collect stats for ads, but the company has included some language in the new rules that seems to effectively cut out Google's AdMob. While it obviously doesn't mention Google by name, only "independent" advertising providers can collect tracking stats, and Apple says that any "advertising service provider owned by or affiliated with a developer or distributor of mobile devices, mobile operating systems or development environments other than Apple would not qualify as independent." That would seem to not only affect AdMob, but Adobe and Greystone's just-announced effort as well, considering it specifically mentions companies affiliated with "development environments other than Apple." Head on past the break for the complete relevant section.Apple revises iOS rules on outside advertisers, cuts out Google, Adobe by implication originally appeared on Engadget on Tue, 08 Jun 2010 14:52:00 EST. Please see our terms for use of feeds.
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Confirmed: Apple’s next iPhone will have video chat, feature to be shown in ads directed by Sam Mendes
Posted on May 24, 2010 | No Commentsdigg_url = 'http://digg.com/apple/American_Beauty_director_at_work_on_iPhone_4G_ads'; Well this can't be tremendously surprising. Apparently American Beauty director Sam Mendes is in the process of putting together a series of commercials for Apple's next iPhone, which according to a tipster is being referred to internally as the Mammoth / N90. Besides that tip (with a handful of juicy details), a trusted source has confirmed to us that the ads will feature at least one spot where a mother and daughter are having a video chat conversation using the new front-facing camera that's been spied on the face of that iPhone floating around Vietnam and Northern California. Adding weight to this story, a cursory search on Twitter revealed that there's at least one actress who is up for a role in the "f***ing apple commercial" in New York, and another fellow who is auditioning for spots in California. We don't know much more than that, but we're fairly confident that this confirms video chat is coming to the next iPhone, and that that said iPhone isn't very far from our grasp. Remember folks, June 7th is just a kiss away.
Confirmed: Apple's next iPhone will have video chat, feature to be shown in ads directed by Sam Mendes originally appeared on Engadget on Mon, 24 May 2010 22:08:00 EST. Please see our terms for use of feeds.
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The Onion: Google ‘whisper ads’ detect keywords in phone calls (video)
Posted on May 18, 2010 | No CommentsOh man, The Onion really outdid itself this time. Its latest tech parody takes on ad-supported phones from Google meant to drive down the device's cost. Funny, because it's true. Users won't even remember a time when they didn't have a second voice whispered in their ear.
P.S. The Yahoo dig at the end is classic.Continue reading The Onion: Google 'whisper ads' detect keywords in phone calls (video)
The Onion: Google 'whisper ads' detect keywords in phone calls (video) originally appeared on Engadget on Tue, 18 May 2010 03:53:00 EST. Please see our terms for use of feeds.
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Study: TiVo, other DVRs don’t negatively affect TV advertising
Posted on May 4, 2010 | No CommentsReasonably interesting study coming out of Duke University that says that digital video recorders (TiVo and the like) do not negatively affect television advertising at all. That flies in the face of conventional wisdom, wisdom that says TiVo and its ilk have destroyed the TV business forever. Well, that's just not the case.
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Latest AT&T spot calls Verizon’s 3G network a headless, sluggish wannabe
Posted on December 6, 2009 | No CommentsWe hate to point out the obvious, but it really seems that the marketing gurus at AT&T have this all wrong. Look guys -- no one's debating that AT&T's 3G isn't the fastest where available. We even saw as much ourselves. But Verizon's recent slew of ads have been calling out the size of your 3G network, which you absolutely can't argue is incredibly small when placed next to red-tinted competition. That said, AT&T is still fighting a battle to which no one has challenged it by employing the admittedly quirky Luke Wilson to show off just how much faster his favorite network can download a JPEG of himself compared to VZW. We've got to say that the results are fairly hilarious, but frankly, we would've rather seen that huge ad buy go towards a few more 3G towers here in the US of A. Vid's after the break, per usual.
Continue reading Latest AT&T spot calls Verizon's 3G network a headless, sluggish wannabe
Latest AT&T spot calls Verizon's 3G network a headless, sluggish wannabe originally appeared on Engadget on Sun, 06 Dec 2009 08:56:00 EST. Please see our terms for use of feeds.
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Verizon ad confirms Droid is a not-quite pretty ‘racehorse duct taped to a Scud missile’
Posted on December 3, 2009 | No CommentsThere's something peculiar about Verizon's latest addition to its promotional Droid onslaught. Sure, we get the expected Mad Libs-esque hyperboles like "it rips through the web like a circular saw through a ripe banana," but other nods seem to indicate an acknowledgement that, well, it's not the prettiest of flagship phone princesses. "Should [a phone be] be a tiara-wearing digitally clueless beauty pageant queen?" (Wonder who that's a reference to.) Listen Verizon, trading "hairdo for can do" is great and all, but why can't we simply have both brains and beauty? Still, it's nice to know the fighting words haven't all but left the industry. See the ad for yourself after the break.
[Thanks to everyone who sent this in]Verizon ad confirms Droid is a not-quite pretty 'racehorse duct taped to a Scud missile' originally appeared on Engadget on Thu, 03 Dec 2009 21:08:00 EST. Please see our terms for use of feeds.
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AT&T and Verizon drop lawsuits, make nice for the holidays
Posted on December 2, 2009 | No Commentsdigg_url ='http://digg.com/gadgets/AT_T_and_Verizon_drop_lawsuits_make_nice_for_the_holidays'; Well well, maybe we can all get along after all: AT&T and Verizon just dropped their various advertising-related lawsuits against each other. We can't say we're surprised, considering AT&T lost its request to have Verizon's ads pulled down for the holidays -- spending money to litigate this further would have have simply been a waste, and generated even more bad PR. Now let's just hope these two suck it up and battle it out over service quality and pricing, like they should have been doing all along. Or AT&T can just make some more nonsensical Luke Wilson commercials, whatevs.
Update: Whoa, so this is crazy. We just checked out the other suit that was dismissed, and it turns out that Verizon actually sued AT&T back in July, but not for any damages -- instead, Big Red asked the court to rule that its various "Most Reliable 3G Network" taglines were actually true. That wackiness certainly explains why AT&T felt the need to push back, we suppose, and it makes Verizon's current whining over Sprint's "Most Dependable 3G Network" claims part of a larger, lamer pattern. We've included a shot of the case after the break, check it out.Continue reading AT&T and Verizon drop lawsuits, make nice for the holidays
AT&T and Verizon drop lawsuits, make nice for the holidays originally appeared on Engadget on Wed, 02 Dec 2009 11:55:00 EST. Please see our terms for use of feeds.
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Judge sides with Telus, says Rogers’ ‘most reliable’ claim reeks of half-truths
Posted on November 24, 2009 | No CommentsWireless networks in the States have a storied history of throwing fits over each others' "most" and "best" claims -- and now they're really getting into it up north, too, seeing how Telus just lit up a shiny new 21Mbps HSPA network that seems to be matching or besting Rogers' existing infrastructure in many ways. As is all too often the case, the spat has ended up down in the court system where Telus is bellyaching that Rogers' claims of running "Canada's most reliable" and "fastest" airwaves have been invalid as of November 5, when its competing hardware went live (funny -- and telling -- that it didn't bother levying any complaints back in the CDMA days). Anyhow, a judge has just ruled -- apparently after analyzing paperwork filed by both sides -- that "the present network technology is at least equivalent between Rogers and Telus," invalidating Rogers' reliability claim. Rogers isn't too happy about this (though they've tiptoed away from speed claims in their latest advertising, smartly) and intends to appeal with new courtroom drama getting ready to roll on Friday. So, we turn it over to our Canadian readers: who's really offering the best service right now in the trenches?
Judge sides with Telus, says Rogers' 'most reliable' claim reeks of half-truths originally appeared on Engadget Mobile on Tue, 24 Nov 2009 23:54:00 EST. Please see our terms for use of feeds.
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Blinking LEDs to give QR codes a run for their (ad) money
Posted on November 23, 2009 | No Comments
We're still waiting for this so-called QR code revolution to hit North America, but our contemporaries across the Pacific are already looking to develop the next big thing. Reportedly, a smattering of mega-corps (including the likes of Toshiba and NEC) are joining hands in order to concoct a rivaling technology that requires even less effort to get content from billboards, books and posters to one's mobile. The heretofore unnamed system utilizes blinking LEDs to send data to phones, and so long as an ad has enough room for a minuscule light, consumers can come within five meters of it and receive the associated information by simply pointing their handset in the direction of the light. If all goes well, the technology will be ready for commercialization by 2013, or just after phase one of the Robot Apocalypse.Blinking LEDs to give QR codes a run for their (ad) money originally appeared on Engadget on Mon, 23 Nov 2009 23:59:00 EST. Please see our terms for use of feeds.
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Nokia N900 ad suggests a history of mental illness
Posted on November 10, 2009 | No CommentsThe DROID might have started us down the road of dark sci-fi phone ads, but this new Nokia N900 spot takes things to the disturbing next level. We have no idea of what any of this means -- and we're not too sure Nokia really wants to suggest that its new flagship device is the cellphone manifestation of Twitchy McSanity here. You'll see what we mean -- video after the break.
P.S.- Are we the only ones who see this as a nightmarish dystopian remake of Pump Up The Volume? Is that just us? Okay.Continue reading Nokia N900 ad suggests a history of mental illness
Nokia N900 ad suggests a history of mental illness originally appeared on Engadget Mobile on Tue, 10 Nov 2009 10:17:00 EST. Please see our terms for use of feeds.
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New DROID ads show off Android, will make a man out of you
Posted on November 9, 2009 | No CommentsFiled under: Culture, Motorola, Verizon Wireless, Android
"A robot is a thing that does..." Verizon / Google / Motorola are taking their ad onslaught to new heights and in a new direction, with three new ads (which will hit "soon," according to our tipster), two of which actually show off Android functionality. It's a bold new vision for a hyperbole-filled, guytastic campaign which shows no sign of letting up, and seems more than anything to be the complete antithesis to Palm's coma-inducing spots instead of an antidote for Apple's everyhipster sensibilities. Check out the three new DROID ads after the break.
[Thanks, DroidDoesItAll]Continue reading New DROID ads show off Android, will make a man out of you
New DROID ads show off Android, will make a man out of you originally appeared on Engadget Mobile on Mon, 09 Nov 2009 13:23:00 EST. Please see our terms for use of feeds.
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Second Verizon DROID commercial stealth attacks America
Posted on November 3, 2009 | No CommentsFiled under: Handsets, Motorola, Verizon Wireless
Looks like those iDon't ads aren't all Verizon has in store to promote the DROID: this new spot, called "Stealth," just leaked to BGR. Again, we can't help but notice that Big Red's taking a nerdier sci-fi approach to things with these ads, but that seems to suit the DROID, if you ask us. Video after the break.
Continue reading Second Verizon DROID commercial stealth attacks America
Second Verizon DROID commercial stealth attacks America originally appeared on Engadget Mobile on Tue, 03 Nov 2009 20:53:00 EST. Please see our terms for use of feeds.
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