arbitron Archive

  • Arbitron’s Portable People Media 360 uses *cell technology*

    Arbitron’s Portable People Media 360 uses *cell technology*

    Looks like the radio industry (well, pretty much media industry, actually, but I'm pretty sure radio is the biggest user of Arbitron data) has a new people meter up its sleeves. It's called the Portable People Meter 360, and it's designed to make reporting your radio-listening habits all the more easy. It reports to Arbitron HQ using cell technology. Just like you can download books over a cell network on your e-book reader, so, too can you tell The Man that you're listening to The Fan as you sit in traffic on the LIE.

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