FlagshipStore Archive

  • Nokia’s New York flagship store closes today

    Nokia’s New York flagship store closes today

    Posted on May 23, 2010 | No Comments
    Imagine our luck: we just happened to stroll into Nokia's New York flagship store today on 57th between 5th and Madison Avenue, only to discover that it was practically torn down and set to close permanently today, a move that Nokia announced late last year. A representative approached us as soon as we entered and said, "the only phones we have are from this point forward; there's nothing else in the store." Interestingly, a call over to Nokia's other North American flagship in Chicago confirmed that it isn't closing today and no date has been set (at least, not a date that anyone is talking about) -- so there's one more outpost in the States if you want to get your Nokia on one last time. Needless to say, the overwhelming majority of Americans won't be shedding any tears over the closure, but it's always disappointing to see a neat and beautifully-designed place to geek out go belly-up. And where are we going to play with an N8 before we buy now, anyway?

    Nokia's New York flagship store closes today originally appeared on Engadget on Sun, 23 May 2010 18:57:00 EST. Please see our terms for use of feeds.

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  • Nokia confirms New York and Chicago flagship stores are closing in early 2010

    Nokia confirms New York and Chicago flagship stores are closing in early 2010

    Posted on December 9, 2009 | No Comments
    digg_url = 'http://digg.com/tech_news/Nokia_confirms_New_York_and_Chicago_flagship_stores_are_clos'; No surprises here, but Nokia has confirmed a Nokia Experts report today that the company will be shutting down its North American flagship stores in New York and Chicago, leaning on big boxes and carriers to handle the in-store experiences going forward. Considering the fractional market presence Nokia has in the States compared to the UK -- where it's closing its Regent Street location -- the move comes as no shock, but it's still a shame to see these really attractive, high-tech hero locations close down. The way we saw it, these stores were never about sales; they were about exposing Nokia to the public and vice versa in a cool, hip environment, and regardless of how you feel about the company's handsets, they'd effectively accomplished that with the flagship strategy. Here's Nokia's official statement, which confirms our opinion but takes the questionable stance that the stores have outlived their function now that "consumer awareness in the US has grown substantially":
    "In North America, over 90 percent of consumer purchases are made through carriers - Nokia continues to support our relationship with carriers in this market, as well as the continued expansion of our retail partner network with the likes of Amazon and Best Buy (for example), in line with our strategy. As we continue to expand our services and solutions offerings across these various channels, we have decided to close the NY and Chicago stores to allow more concentration on our other channels.

    The Flagship stores were originally conceived to inspire and educate consumers to the benefits of mobility through an innovative retail experience, and to broaden the appeal of the Nokia brand. Since opening the stores in NY and Chicago (2006), consumer awareness in the U.S. has grown substantially. Weighing those dynamics with Nokia's clear strategy in North America, and our well-established retail channel with third parties, we will close these two stores (New York and Chicago) in early 2010.

    This decision was made to create clear alignment with our local market strategy and, in addition, as part of a global realignment of our retail strategy in overall."

    Nokia confirms New York and Chicago flagship stores are closing in early 2010 originally appeared on Engadget on Wed, 09 Dec 2009 16:56:00 EST. Please see our terms for use of feeds.

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  • Nokia shuttering London flagship store

    Nokia shuttering London flagship store

    Posted on December 7, 2009 | No Comments
    We're not sure exactly what this means for the rest of the world's nine Nokia flagship stores, but it's been announced that Nokia will be pulling out of its prominent Regent Street location in London as it apparently prepares for a retail revamp going into early 2010. Weak foot traffic is cited as the main reason for the closure, and if Nokia can't generate sales in the heart of one of its strongholds -- Western Europe -- we can't imagine that this bodes well for the other flagships either, all of which were designed and built around a high-tech, pricey theme (the Regent Street store alone was rumored to run Nokia a cool £4 million, about $6.5 million, to open) that likely drags on the company's bottom line quarter after quarter. Then again, we'd assumed that these stores were built to foster mindshare, not necessarily to contribute euro day in and day out -- but this is probably why we're not executives at a major phone manufacturer. Other Nokia stores in the UK will remain open, but for Espoo, the days of the over-the-top retail marvel of design and architecture may be over.

    [Image via All About Symbian]

    Nokia shuttering London flagship store originally appeared on Engadget on Mon, 07 Dec 2009 21:29:00 EST. Please see our terms for use of feeds.

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