Nielsen Archive

  • ‘iPhone vs Android’ report finds Apple has three times Google’s market share

    ‘iPhone vs Android’ report finds Apple has three times Google’s market share

    Posted on June 5, 2010 | No Comments
    digg_url = 'http://digg.com/gadgets/iPhone_vs_Android_report_finds_Apple_has_three_times_Googl'; It's oftentimes easy for us to get swept up in Android mania and forget that Google's mobile platform is still in its infancy. Then we get cold hard numbers like these -- showing iPhone OS owning 28 percent of the US smartphone market and closing in on RIM's leading 35 percent -- and we face up to the realization that Android handsets still account for less than one in every ten smartphones owned by Americans today. In spite of collecting 28 percent of all consumer smartphone purchases in the first quarter of 2010 (according to NPD), Google's OS was only able to climb up a couple of percentage points in terms of total market share, showing just how long a road lies ahead of its world-conquering plans. Guess that now explains why Apple's response to the earlier numbers was so nonchalant.

    Other intriguing figures include a high rate of loyalty among iPhone OS and Android users, with 80 percent of the former and 70 percent of the latter expressing a preference for the same OS in their next phone -- both rather shaming Microsoft and RIM's numbers, which were a mediocre 34 and 47 percent, respectively. Funnily enough, despite its inflammatory title, this report finds Android and iPhone users are more similar to each other than anyone else -- an uncomfortable fact for both parties to deal with, we're sure. The source link contains some more demographic comparisons, so why not go check them out and drop some sage analysis for us in the comments?

    'iPhone vs Android' report finds Apple has three times Google's market share originally appeared on Engadget on Sat, 05 Jun 2010 15:34:00 EST. Please see our terms for use of feeds.

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  • Nielsen stats: a lot of iPhones out there, but also a lot of everything else

    Nielsen stats: a lot of iPhones out there, but also a lot of everything else

    Posted on December 22, 2009 | No Comments
    Fact: most phones last. Thing is, for us (and likely many of you), they last far longer than our clinically-diagnosed Gadget Attention Deficit Disorder would ever tolerate -- but for your dad, your sister, your college buddy with the hand-me-down ZEOS Pantera running Windows 95, or anyone weary of re-upping a two-year commitment, a handset can easily become a serious long-term investment. That helps explain why Motorola's venerable RAZR series remains staggeringly high on Nielsen's latest US phone usage report -- third place, to be exact, at 2.3 percent of all subscribers behind the iPhone 3G at 4 percent and RIM's BlackBerry Curve line at 3.7 percent. Needless to say, that doesn't mean the ancient V3 line is still in third place for sales -- it's more a testament to the staggeringly huge RAZR user base Moto managed to develop over the years, many of whom scored their phones at sub-$100 price points as an attractive, midrange value in the phone's twilight and have no intention of upgrading any time soon if they don't have to. Maybe the most interesting part of this is that two V3 variants are also topping 2009's most-recycled list, so they're definitely getting taken out of circulation -- it just might take a few years yet before you don't know anyone that uses one, that's all.

    Nielsen stats: a lot of iPhones out there, but also a lot of everything else originally appeared on Engadget on Tue, 22 Dec 2009 18:44:00 EST. Please see our terms for use of feeds.

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  • Mobile Internet sees 34 percent jump this year: Thanks, women, teens & seniors

    Mobile Internet sees 34 percent jump this year: Thanks, women, teens & seniors

    Posted on October 1, 2009 | No Comments
    Embattled ratings company Nielsen has published some Internet findings that may interest you. (If not, go make a sandwich or something.) The big finding is that mobile access to the Internet has jumped 34 percent compared to last year, and it looks like women, teens and, yes, seniors make up the bulk of that increase. The mobile Internet: not just a place for 20-something men anymore. Darn.

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  • 98.9% of US homes able to receive DTV per Nielsen

    98.9% of US homes able to receive DTV per Nielsen

    Posted on July 31, 2009 | No Comments
    Good job, everyone! The DTV switch seemed to went well. The June 12 transition came and past on our end with little fanfare. Hopefully it was the same with you. Nielsen is reporting that the vast majority of US homes - 98.9% that is - can receive DTV signals. Kind of surprisingly though is that the under 35 demo is the least prepared with 2.7% unable to receive the digital broadcasts.

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