pinch media Archive

  • Weeks after Marrying Pinch Media, Flurry Gets in Bed with comScore and Starts Revenue Machine

    Weeks after Marrying Pinch Media, Flurry Gets in Bed with comScore and Starts Revenue Machine

    Posted on January 4, 2010 | No Comments
    FlurryComScoreFlurry Analytics has been real busy this holiday season. They recently merged with Pinch Media to create the biggest (in terms of user base) mobile analytics platform on the market. Today, Flurry is announcing a partnership with comScore, Inc. to provide mobile analytics for comScore clientele. This will provide Flurry with a fresh new revenue stream and comScore with the ability to stay relevant with their analytics offerings to existing clientele. Essentially, comScore, inc. has a large sales force and existing relationships with big brands that pay comScore to provide them with analytics. These analytics come primarily through panel data, in which comScore uses a sampling of users as a way to determine web traffic and usage data. By selling Flurry's SDK to clients, comScore can remain relevant by providing mobile analytics on top of their existing web analytics package.

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  • Mysterious iPhone model found in app usage records?

    Mysterious iPhone model found in app usage records?

    Posted on November 29, 2009 | No Comments
    O iPhone3,1, where art thou? Last time we spotted that signature, it was buried in lines of code as part of a beta OS 3.0 firmware build. Now according to data from analytics software inside iBART, the San Francisco-centric transportation app has been host to a new visitor with the aforementioned device identification number. As MacRumors points out, iPhone2,1 was originally spotted in October 2008 and later became the iPhone 3GS about eight months later. Not that it's necessarily the case Apple will keep to the same schedule -- nor should it come as a surprise that the company's maybe-kinda-sorta looking into a successor to its prized moneymaker -- but if you happen to be in the Bay Area and see someone quietly pulling out a sleek touchscreen, it might be in your best interest to make friends.

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    Mysterious iPhone model found in app usage records? originally appeared on Engadget on Sun, 29 Nov 2009 13:32:00 EST. Please see our terms for use of feeds.

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