pr Archive

  • Photo report: Darth Vader promotes DoCoMo cell phones in weird campaign

    Photo report: Darth Vader promotes DoCoMo cell phones in weird campaign

    NTT DoComo, Japan's largest cell phone carrier (55 million customers), is currently running a pretty bizarre viral promotion campaign in this country (both on- and offline). The company has set up a weird website [JP] that, for some strange reason, shows Darth Vader running around Tokyo and asking who's his boss ("Who is my boss" is the official tag line of the campaign).

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  • “We are working on an API:” This Is Why Embargoes Suck

    “We are working on an API:” This Is Why Embargoes Suck

    Warning: The little animals curse a little. This cute little video is literally what we go through on a daily basis with PR people. It basically recounts our daily conversations with strangers that go something like this: PR Person: "We have big news! But you guys don't sign embargoes." Me: "Fine, we'll sign an embargo." PR Person: "Sign this in duplicate and fax a copy to Nepal then Fedex a copy to our CEO." Me: "Done. What is it." PR Person: "It's a new sandwich. With bacon!"

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  • What’s missing from this press release?

    What’s missing from this press release?

    Samsung has just announced a pair of LCD monitors with built-in TV features that promise to “eliminate the line between work productivity and HD entertainment,” according to the press release. And speaking of that press release, it appears that Samsung has also eliminated the most basic and important spec from the products’ list of features.

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  • Dear PR People: Think before you press ‘Send’

    Dear PR People: Think before you press ‘Send’

    Ahh, summer. A time in which unpaid interns from all over the more expensive schools flock to New York to work as flacks. Today we received this missive from one Angela, a young lady whose lack of understanding in regards to the proper format for a press release is matched only by her lack of [...]

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