studies Archive

  • Study: TiVo, other DVRs don’t negatively affect TV advertising

    Study: TiVo, other DVRs don’t negatively affect TV advertising

    Posted on May 4, 2010 | No Comments
    Reasonably interesting study coming out of Duke University that says that digital video recorders (TiVo and the like) do not negatively affect television advertising at all. That flies in the face of conventional wisdom, wisdom that says TiVo and its ilk have destroyed the TV business forever. Well, that's just not the case.

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  • Shock study: Wii Fit alone won’t get you into shape (nor is it supposed to, by the way)

    Shock study: Wii Fit alone won’t get you into shape (nor is it supposed to, by the way)

    Posted on December 17, 2009 | No Comments
    Shocking study coming out of the University of Minnesota that says Wii Fit won't get you into shape, despite what you may think. Well, to be specific, the study says the game won't produce “significant changes in daily physical activity, muscular fitness, flexibility, balance or body composition.”

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  • Study: Americans consume 34 gigabytes of information per day

    Study: Americans consume 34 gigabytes of information per day

    Posted on December 9, 2009 | No Comments
    There's a pretty interesting report that was just published today entitled “How much information?” It was put together by the Global Information Industry of the University of California at San Diego. It looks at the year 2008 and tries to quantify how much information the average American consumes across all forms of media: TV, newspaper, Web sites, radio, you name it. When you crunch all the numbers, it looks like the average American consumes 34 gigabytes of data every single day. (That's 3.6 zettabytes in total.) That's a lot, yes.

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  • Redbox is making life very difficult for the movie industry

    Redbox is making life very difficult for the movie industry

    Posted on December 8, 2009 | No Comments
    Proving once again you can find a study to prove almost anything, a report came out today showing that Redbox will bring down the movie industry by continuing with their $1 a night business model. Sounds like some sour grapes to me.

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  • Study: Use of the Internet can help the elderly’s brain functionality

    Study: Use of the Internet can help the elderly’s brain functionality

    Posted on October 20, 2009 | No Comments
    Good news, everyone. All this Internet use may be slowing the onset of dementia. So says, sorta, a recent UCLA study that I'm sure every media outlet, including this one, has oversimplified. The study looked at a group of 55-78 year-old, half of whom never use the Internet, then told 'em to go home and do a few Web searches. The findings, again, wildly oversimplified, suggest that the brain is able to adapt to this flood of new information (the stimuli, at least) and can then “alter the way the brain encodes new information.”

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  • Study: Multitaskers actually worse at processing information than non-multitaskers

    Study: Multitaskers actually worse at processing information than non-multitaskers

    Posted on August 25, 2009 | No Comments
    So, hotshot, you think just because you follow 300+ people on Twitter, thanks to Tweetdeck, that you're some sort of super-duper Information Age sage? Slow down, because a recent study, coming out of Stanford, says that multitaskers are no better at processing or retaining information than single-minded non-multitaskers. If you're trying to process and retain information, then, best to stick to one task at a time.

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