Survey Archive

  • Cellphones purportedly used more now for data, Gossip Girl blasts than calls

    Cellphones purportedly used more now for data, Gossip Girl blasts than calls

    Posted on May 14, 2010 | No Comments
    Ever notice how easy it is to find mobile plans with unlimited minutes these days? Yeah, it's because they're about as valuable as pea coats in the dead of summer. With more and more consumers disconnecting their landlines in favor of using their cellie for everything, the art of communicating via voice is also becoming lost. According to "government and industry data" cited in a New York Times report, the growth in voice minutes used by consumers has "stagnated," with 2009 being the first year ever in which the "amount of data in text, email messages, streaming video, music and other services on mobile devices [in the US] surpassed the amount of voice data in cellphone calls." Dan Hesse, Sprint's head honcho, even chimed in with this nugget: "Originally, talking was the only cellphone application; now it's less than half of the traffic on mobile networks." We also learned that the average length of a mobile call was just 1.81 minutes in 2009, a drop from the 2.27 minutes per call seen in 2008, with many individuals feeling that other communication methods (email, SMS, Facebook, Twitter, etc.) were far less invasive of someone's time, being that they could respond to those messages at their convenience. Of course, on the Upper East Side (where all the richies use Verizon dumbphones, apparently), we get the impression that yakking away about a cornucopia of drama is still the hotness.

    Cellphones purportedly used more now for data, Gossip Girl blasts than calls originally appeared on Engadget on Fri, 14 May 2010 18:01:00 EST. Please see our terms for use of feeds.

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  • Please take our survey

    Please take our survey

    Posted on February 4, 2010 | No Comments
    Good morrow, friends! The west wind blows mighty today and brings portends of great joy! 'Tis the time for our first reader survey and we could totally use your help. Please go right here and fill it in. That's all. We're not running a contest or a giveaway just because we don't want a bunch of random answers so, out of the kindness of your own heart, please pop over.

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  • ComScore: iPhone overtakes Windows Mobile use for the first time in US

    ComScore: iPhone overtakes Windows Mobile use for the first time in US

    Posted on December 17, 2009 | No Comments
    There are plenty of ways to measure smartphone marketshare. IDC measures units shipped from manufacturers whereas Gartner measures units sold to consumers. Then there's comScore, the research firm that conducts monthly surveys in the US to measure the total number of devices (and thus operating systems) currently in use. Its latest data is summarized above for the three-month period ending in October. See those yellow lines? If our kindergarten skills haven't failed us, then this data shows iPhone usage surpassing the once mighty Windows Mobile OS for the very first time. Unfortunately for Microsoft, Google's Android OS is set to accelerate significantly by the time the February 2010 data rolls in as is WebOS just as soon as Palm can bring its fledgling OS to Verizon's subscriber base. What's most troubling to Redmond about this report though, is where we found it: on FierceDeveloper, a site for mobile software developers who will presumably use the data to help determine which platforms deserve their focus. Oh Windows Mobile 7, where are you?

    ComScore: iPhone overtakes Windows Mobile use for the first time in US originally appeared on Engadget on Thu, 17 Dec 2009 01:08:00 EST. Please see our terms for use of feeds.

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  • Survey: Droid advertising scaring men right into dutiful brand loyalty

    Survey: Droid advertising scaring men right into dutiful brand loyalty

    Posted on November 24, 2009 | No Comments
    Glowing red cyborg eyes, bombs dropped from stealth fighters, emotionless calls of "DRRROOOIIID" every time you get a text message -- it's enough to scare yesterday's lunch out of anyone. Verizon's no-holds-barred advertising campaign for the Motorola Droid has been so hellishly frightening overwhelmingly successful, in fact, that it appears to be paying dividends either directly or indirectly against Moto's biggest rivals. YouGov's BrandIndex -- an ongoing survey measuring brand loyalty through some secret-sauce methodology that only analysts would fully comprehend -- shows a marked spike in Moto's score in the critical adult male category, while Apple and RIM have taken hits over the same period. These numbers look terribly volatile over a relative short span, so we're not going to be rushing to any conclusions -- but by any measure, it's pretty wild to see Moto go from a has-been to besting the bulletproof cult of iPhone in just a few short weeks. In the long term, it'll be interesting to see just how deeply Moto's and Apple's carrier relationships are factoring into public sentiment; after all, momentum's certainly on Verizon's side right now.

    Survey: Droid advertising scaring men right into dutiful brand loyalty originally appeared on Engadget on Tue, 24 Nov 2009 16:23:00 EST. Please see our terms for use of feeds.

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