Wsj Archive

  • Publishers in a tizzy over new iPad revenue possibilities

    Publishers in a tizzy over new iPad revenue possibilities

    Posted on March 25, 2010 | No Comments
    If there's one thing putting a spring in the step of publishers this summer and giving them just a little more impetus to initiate summer hours and "get away from the hustle and bustle of the city" by having their driver take them to their house on the Hamptons, it's the iPad. Is there anything this thing can't do? Absolutely not, because publishers are flocking to it in droves in an effort to save their falling circulation numbers. To wit, the nut of this story is that the Wall Street Journal will cost $17.99 a month on the iPad, considerable savings over the $2 cover price. This subscription will presumably include all of the graphics and layouts that make the Journal famous as well as ads - lots of expensive, sweet ads. For example, "Unilever, Toyota Motor , Fidelity Investments" is paying Time magazine $200,000 for eight display ads in the iPages of Time magazine. That's for eight issues, mind you, which breaks down to $25,000 an issue. $25,000 was probably the haircut budget for the ad staff at Time Inc. How can they buy a Ski-doo for their next Vail trip with that kind of money?

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  • Wall Street Journal to begin charging for on-the-go access

    Wall Street Journal to begin charging for on-the-go access

    Posted on September 15, 2009 | No Comments
    Like the Wall Street Journal? Enjoy catching up on the latest business news while on the go via your iPhone, CrackBerry, or other mobile device? Love to spend money? Well then you are in luck! The Wall Street Journal is preparing to charge users for mobile access to its content according to Rupert Murdoch, owner [...]

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