RIDGELAND, Miss.–(BUSINESS WIRE)–Cellular South, the largest privately-owned wireless communications provider in the U.S., announced today that it will debut a new television commercial during the “Big Game” on Sunday, Feb. 6 that will have viewers marveling – and chuckling – at the advances in mobile smartphone technology.
“Like these women, our customers have become avid smartphone adopters because Cellular South is the best provider for smartphone users. Our customers realize the power they have, the productivity they achieve and the fun they experience everyday using a smartphone and having access to the best apps.”
The 30-second spot will feature Cellular South’s most advanced Android-powered touchscreen smartphone, the Samsung Galaxy S. It will also showcase the new Samsung AllShare software platform, which enables users to seamlessly share content among a variety of devices within a home or office network using their Android smartphone.
“This new ad showcases two of our most important priorities in a clever and humorous way – providing our customers with the latest smartphone devices and giving them access to the industry’s latest applications to make their wireless experience more robust,” said Lisa Flynt, director of marketing for Cellular South.
The new commercial is set in a crowded sports bar with everyone glued to the digital flat panel televisions lining the walls in the room to watch the Big Game. A group of three women, seemingly bored with the football hysteria, are using a Samsung Galaxy S smartphone to stream and watch an HD-quality video. What viewers won’t expect is what these women decide to do with their video and how it disrupts the game. Cellular South wants to keep the end of the commercial a mystery to be revealed on game night, but is sure that it will create some laughter and interest in both the Samsung Galaxy S and Samsung’s impressive AllShare software.
“The scene in the ad portrays what many of our customers are doing everyday – using their devices to make their lives more enjoyable and convenient,” Flynt said. “Like these women, our customers have become avid smartphone adopters because Cellular South is the best provider for smartphone users. Our customers realize the power they have, the productivity they achieve and the fun they experience everyday using a smartphone and having access to the best apps.”
AllShare from Samsung
One of the stars of the Cellular South ad is Samsung’s AllShare. This new software features Digital Living Network Alliance (DLNA) technology to share content among devices on a user’s home network. AllShare is available on many of Samsung’s newest and most advanced products, such as the Galaxy Tab™, The Galaxy S smartphone, Blu-ray players and Samsung Smart TVs, and allows users to seamlessly share content from one device to another. DLNA already boasts more than 200 multi-industry companies on its roster and over 9,000 certified televisions, personal computers, mobile phones, printers, DVD and Blu-ray players, game consoles, digital media players, photo frames, cameras and other devices are available on the retail market.
Using AllShare and DLNA compatible devices such as a Samsung Blu-ray player and designated Samsung Smart TV, users can stream a home movie, video clips and user-generated music to a Galaxy Tab, a computer or smartphone. Also, the user can share photos from their Samsung camera or mobile phone and stream a photo slideshow to their TV. The software even allows cameras to automatically back up photos to a computer.
“We’re working to continually innovate our products and services to offer consumers unparalleled choice and control for a differentiated wireless experience,” said Kevin Hankins, chief operating officer for Cellular South. “AllShare from Samsung, made possible by the new DLNA guidelines and certification, will support that goal by giving our customers the ability to enjoy content when and how they want on a range of devices. It’s the ultimate connected network with a multitude of audio and video devices that literally talk to each other and share rich media content back and forth as if they were all one interconnected device.”
Ad Featured in YouTube Ad Blitz Contest
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Cellular South also has entered the spot in YouTube’s Ad Blitz contest, a special section on YouTube created to showcase 2011 “Big Game” commercials. Visitors to the special Ad Blitz channel at www.youtube.com/user/adblitz will be able to cast their vote based on the commercial’s entertainment value, quality, originality, creativity, humor and similar characteristics. The winner of the contest, which runs from the conclusion of the Big Game on Sunday, Feb. 6 through 11 p.m. CST on Feb. 14, will receive free placement of its commercial for 24 hours on YouTube’s website homepage at www.youtube.com on Feb. 19.
The Samsung Galaxy S Android Smartphone
The wireless device appearing in Cellular South’s commercial is the highly-touted Samsung Galaxy S Android-powered smartphone, which was rated one of the best smartphones in 2010 by Time Magazine. This advanced touchscreen device is the shining star of Cellular South’s robust Android line-up and features a Super AMOLED touchscreen technology with SWYPE, super fast processor, integrated social networking and sleek design. The Samsung Galaxy S is available at Cellular South for $199.99 (with a $50 mail-in rebate). For a limited time only, customers can choose a second device of equal or lesser value from Cellular South’s suite of smartphones and feature phones.
The Cellular South Difference: Discover Apps
To make the Android ownership experience even better, Cellular South is making its highly-touted Discover Apps tool available on each of its Android devices. Changing the way smartphone users navigate the overwhelming world of wireless applications, Cellular South’s Discover Apps is a unique tool that gives consumers easy and quick access to the very best Android apps available today.
Unlike other smartphone app experiences that provide access to thousands of apps, but leave customers overwhelmed and unsure of the best ones for them, Cellular South’s Discover Apps helps consumers search, find and use the best apps that best fit their lives. By combing through the growing list of thousands of Android apps on a regular basis, Discover Apps chooses the very best, most useful, and fun Android apps available. The recommended apps help smartphone users get the most out of their device.
For more information about Cellular South’s Big Game commercial, Samsung AllShare, the Samsung Galaxy S and Cellular South Discover Apps, visit www.celllularsouth.com/android.
About Cellular South
Cellular South is a diversified mobile communications company passionately committed to helping customers get the most out of their wireless devices and services. The nation’s largest privately owned wireless communications provider accomplishes this goal by optimizing customers’ app experience through Discover Apps, providing the most reliable and advanced high-speed nationwide wireless voice and data network, offering industry-leading family and unlimited flat rate voice, text and mobile web plans, and through its online and in-store Discover Centers, which give customers easy, simple and convenient tools, tips, advice and information on how to get the most out of their mobile phone. For more information about Cellular South and its products and services, visit www.cellularsouth.com.
