CALABASAS, Calif.–(BUSINESS WIRE)–Virtual sampling is an innovative way to engage new customers, and FaceCake Marketing Technologies, Inc., in partnership with Shoppers Drug Mart, ushers in a new era of personalized interactive marketing with the Lip Makeover mobile app. Shoppers Drug Mart customers can use their iPhones to view their new favorite lipstick shades on their own image, and then send animated kisses to family and friends. The app debuts during Shoppers Drug Mart’s Free Express Lip Makeover campaign in celebration of Valentine’s Day.
“The Lip Makeover application allows Shoppers Drug Mart to put a lipstick aisle in every purse”
Lip Makeover combines FaceCake’s proprietary image animation and interactive try-on technologies to bring the benefits of TryVertising to the consumer’s pocket. This viral combination is the first of its kind.
Choosing from the latest lipstick colors from premium brands such as Dior, Lancôme, Smashbox, Benefit, Lise Watier, Bare Escentuals Buxom and Elizabeth Arden, Shoppers Drug Mart Lip Makeover customers can use the mobile application to preview their pucker with a number of alluring shades before deciding on the perfect Valentine pout. They can then animate their kiss and send virtual smooches to family and friends.
“The Lip Makeover application allows Shoppers Drug Mart to put a lipstick aisle in every purse,” said Lori Sroujian, Manager, Digital Marketing, Shoppers Drug Mart. “We are thrilled that FaceCake extended our store’s reach to wherever our consumers are while also providing a fun, viral app.”
Said Linda Smith, CEO of FaceCake Marketing Technologies, Inc., “FaceCake is pleased to bring our image animation technology and personalized targeted marketing experience to Shoppers Drug Mart, and help realize their vision to make Lip Makeover the first application to let consumers interact with their premium cosmetics outside of stores.”
About FaceCake Marketing Technologies, Inc.
FaceCake Marketing Technologies, Inc., is a pioneer and innovator in personalized interactive marketing. FaceCake’s proprietary Visual Demonstration System (VDS) allows users to manipulate their own images, with a wide range of image transformation and animation capabilities, to try on and try out various products and services. The VDS in conjunction with the FaceCake patented Mirror Image Marketing solution provides user-specific, highly targeted promotion of products on user images, for unprecedented levels of personalization. FaceCake is headquartered in Calabasas, California.
About Shoppers Drug Mart
Shoppers Drug Mart Corporation is one of the most recognized and trusted names in Canadian retailing. The Company is the licensor of full-service retail drug stores operating under the name Shoppers Drug Mart (Pharmaprix in Québec). With more than 1,183 Shoppers Drug Mart and Pharmaprix stores operating in prime locations in each province and two territories, the Company is one of the most convenient retailers in Canada. The Company also licenses or owns more than 51 medical clinic pharmacies operating under the name Shoppers Simply Pharmacy (Pharmaprix Simplement Santé in Québec) and seven luxury beauty destinations operating as Murale. As well, the Company also owns and operates 63 Shoppers Home Health Care stores, making it the largest Canadian retailer of home health care products and services. In addition to its retail store network, the Company owns Shoppers Drug Mart Specialty Health Network Inc., a provider of specialty drug distribution, pharmacy and comprehensive patient support services, and MediSystem Technologies Inc., a provider of pharmaceutical products and services to long-term care facilities in Ontario and Alberta.
