First Rule Of Apple Earnings Calls: You Do Not Talk About The $99 iPhone

– July 21, 2009Posted in: General, Headline
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picture 69 130x200 First Rule Of Apple Earnings Calls: You Do Not Talk About The $99 iPhoneWhen Apple announced that it would start selling the iPhone 3G for $99 at this year’s WWDC conference, the room buzzed about the possibility. Finally, there would really be an iPhone for under $100. And so not surprisingly, everyone wants to know how it’s selling. But don’t bother asking Apple about it, because you’ll get nothing from them, as we learned on the company’s earnings conference call today.

Multiple questions were asked of Apple COO Tim Cook about how the $99 iPhone, specifically, was selling. His response? The vague note that the entire iPhone line has seen a “big acceleration in total unit sales.” Cook said Apple will not offer a breakdown of how the different version are selling because it’s competitive data.

But wait, they’ve broken them up in the past. Just three days after the iPhone 3GS launch, Apple announced that iPhone 3GS-specific sales had hit a million. Obviously, there’s a reason to do that; it’s an impressive number. But along those lines, you can’t help but wonder if Apple is being coy simply because the $99 sales aren’t very good? Certainly, it seems like a great deal, but in reality, the monthly bills of the iPhone 3G and 3GS are the same, so it’s basically the difference between $100 to $200 in upfront costs.

First Rule Of Apple Earnings Calls: You Do Not Talk About The $99 iPhone

First Rule Of Apple Earnings Calls: You Do Not Talk About The $99 iPhone

First Rule Of Apple Earnings Calls: You Do Not Talk About The $99 iPhone First Rule Of Apple Earnings Calls: You Do Not Talk About The $99 iPhone First Rule Of Apple Earnings Calls: You Do Not Talk About The $99 iPhone

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