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Ford and MIT studying driver stress levels

– December 30, 2009Posted in: Ford, General, Headline, Mit, Stress, road rage

Your next Ford might have flowers, pastel colors, or calming scents coming from the interior. All of this will be aimed at reducing stress, and allow the driver to better connect with their vehicle.

Ford has announced that they’ve teamed up with MIT for a six-month study designed to reduced stress through the use of technology. The intention is to help drivers (and their cars) be more aware of their surroundings and driving conditions, which would of course improve driver safety. The first car to feature these improvements will be the 2010 Lincoln MKS, not a car one thinks of as being a high stress environment in the first place.

Ford and MIT studying driver stress levels

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Ford and MIT studying driver stress levels

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