There’s always good bits of data you can pry from Apple’s cold fingers during the Q&A sessions of its quarterly earnings conference calls. Today was no different.
As usual, a question came up about Apple entering the “low-end” laptop market, which is a fancy way of saying “netbook” market. Once again, Apple COO Tim Cook reiterated Apple’s stance that “Our goal is not to build the most computers. It’s to build the best.” What he means by this is that Apple has no interest in playing in low-end market, which is of course also a low-margin market, which would mean Apple’s pretty margins taking a hit. But wording is everything, and Cook once again didn’t exactly eliminate the possibility of Apple making a new type of portable computing device.
He said that no matter what the price point is, that if Apple feels it can build a product worthy of its brand, it will do so. But he also specifically called out two price points that he thought are producing junky products, and implied that such price points will continue to produce junky products: $399 and $499.
Related News
The Mac Versus PC Debate Has Never Been Clearer
The iPhone Leak Gets Ugly: Police Raid Gizmodo Editor’s House, Confiscate Computers
Apple: the rest of you are still catching up to the first iPhone
Yup, the Acer Aspire One AOD250 dual boots Windows XP and Android, all right
Recession slows the sales, adoption of Intel’s Classmate PC
