MINNEAPOLIS–(BUSINESS WIRE)–The new iPod nano’s small size and clip make it perfect for active lifestyles, but extra headphone cord length gets in the way. Innovelis’s Cord Shrink stores the extra cord length so you can focus on your workout.
“I am really excited about all the simple, yet ingenious products the creative people at Innovelis are currently inventing.”
“Early morning runs are apparently the source of Innovelis’s best ideas,” said Eric Wengreen, CEO of Innovelis. Just as earbuds that repeatedly fell out while Wengreen was running led to the invention of Innovelis’s bestselling product, BudFits, the creative flash that led Wengreen to invent Cord Shrink came as the extra cord length repeatedly snagged on his arms as he ran to the gym.
Cord Shrink is simple, yet effective. Constructed of a rubber material, Cord Shrink attaches securely to the new iPod nano’s clip and allows a person to store unwanted headphone cord length. Cord captures prevent the cord from inadvertently unwinding. Storing the extra cord length prevents the cord from snagging on runners’ swinging arms and becoming tangled. At $14.99, Cord Shrink is perfect for people who use their iPod nano during physical activities. (Cord Shrink is only compatible with the new iPod nano sixth generation, which is the iPod nano with Multi-Touch.)
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While a fellow at Stanford University, Wengreen won the silver award in the James F. Lincoln Foundation’s national design contest and was given the Philip Barkan Memorial Award. Wengreen is thrilled by the talented team Innovelis has assembled: “I am really excited about all the simple, yet ingenious products the creative people at Innovelis are currently inventing.” He concluded by saying, “I think Innovelis’s ability to deliver functional innovation, rather than purely aesthetic innovation, makes it unique in the Apple accessory industry.”
About Innovelis
Founded in 2007, Innovelis invents uncommonly innovative accessories for Apple products. Innovelis is currently developing several more products, which will launch in 2011.
Cord Shrink pictures, which the media can freely use, are available at www.CordShrink.com/Pictures.
