It Took A Year, But Fitness Gadget Fitbit Will Finally Launch

– September 24, 2009Posted in: Fitness, General, Headline, fitbit
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Fitbit 215x154 It Took A Year, But Fitness Gadget Fitbit Will Finally Launch

Fitness gadget Fitbit was a hit at last year’s TechCrunch50, where it created a ton of buzz and was a runner-up for the top prize. Of course, we all know that it takes hardware companies longer to launch than software startups and since last September, Fitbit has been working tirelessly to refine the product, establish distributions channels and tweak its online platform. Now we won’t have to wait any longer, since Fitbit will officially open up to the public on Tuesday. The site you see currently is the beta version and will feature a redesign as well on Tuesday.

So what does Fitbit do? The sleek little device clips onto your clothing and tracks your movement, sleep and calorie burn throughout the day and night. Fitbit, which costs $99, uses the information it gathers about your movement to help you determine how much exercise you’ve been getting and how many calories you’ve burnt. It can also tell you how many steps you have taken and how well you’ve slept, all based on its internal motion detector. By clicking a little button on the device, you’ll see a small blue LED screen that will alternate between the steps you’ve taken, the calories you’ve burned, your distance, and gives you a gauge of how high your activity level is. This is shown via a small flower that will grow as you exercise more (though I’m told that you will be able to switch your icon).

It Took A Year, But Fitness Gadget Fitbit Will Finally Launch

It Took A Year, But Fitness Gadget Fitbit Will Finally Launch

It Took A Year, But Fitness Gadget Fitbit Will Finally Launch It Took A Year, But Fitness Gadget Fitbit Will Finally Launch It Took A Year, But Fitness Gadget Fitbit Will Finally Launch

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