Late Mate for BlackBerry screws with your clock to make you more punctual

– May 21, 2010Posted in: Analysis
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1657686172 rabbit2 177x300 Late Mate for BlackBerry screws with your clock to make you more punctual

I run late. Always. The last time I remember being not-late, it’s because I thought the event started 30 minutes earlier than it actually did. I ended up only being 15 minutes early.

If you’re a late person (or if you’ve seen that one episode of I love Lucy), you’ve probably heard of the trick where you set your clock forward X number of minutes, thereby theoretically ensuring that you’re out the door X number of minutes earlier. The problem: you know what the value of X is and, after about a day, you’ll start compensating for it.

Late Mate for BlackBerry makes sure you never know what X is.

The idea is pretty simple: Late Mate changes your BlackBerry’s system clock, automatically and on a regular basis, by anywhere from 0-10 minutes. You never know just how many minutes ahead your clock is — or if it’s even ahead. You’ve just gotta do what it says.

From here on out: if you’re a BlackBerry owner and late to one of our meetings, expect me to be furious. I’ll probably flip a table. Unless I’m late too.

Late Mate for BlackBerry launches in the App World next week for $2.99.

Late Mate for BlackBerry screws with your clock to make you more punctual

Late Mate for BlackBerry screws with your clock to make you more punctual

Late Mate for BlackBerry screws with your clock to make you more punctual Late Mate for BlackBerry screws with your clock to make you more punctual Late Mate for BlackBerry screws with your clock to make you more punctual

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