Live from Apple’s Rock and Roll event

Greg Kumparak, live from Apple’s “It’s only rock and roll” event in San Francisco…

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• 11:30 AM: Doug Aamoth CrunchGear’s Greg Kumparak will be live in San Francisco for Apple’s event today. Check back closer to 1:00 PM Eastern, 10:00 AM Pacific for more…
• 11:37 AM: GregKumparak
• 11:38 AM: GregKumparak Good morning, San Francisco! We just arrived, and are camped out in line for our badge.
• 11:38 AM: GregKumparak There are roughly 40 here, so far.
• 11:45 AM: GregKumparak
• 11:45 AM: GregKumparak
• 11:46 AM: GregKumparak Some pair just jumped in front of me in line. Thems fightin’ words around here.
• 11:47 AM: GregKumparak The festivities don’t officially begin for another hour and 20 minutes; we’re just cruising the line for now.
• 11:53 AM: GregKumparak They’ve just opened registration to non-media guests and VIPs. Not recognizing anyone in that line. Certainly no Beatles amongst them.
• 11:54 AM: GregKumparak Speaking of which, some of what we’re expecting today thanks to the rumor mill: Beatles on iTunes, iPod Touches w/ cameras, and possibly Nanos with cameras.
• 11:59 AM: Greg Kumparak They’ve just opened the media line, a bit earlier than we expected. After sitting in traffic all the way up here, the complimentary media coffee is calling our names
• 12:07 PM: Greg Kumparak Aaaand we’re in!
• 12:08 PM: Greg Kumparak
• 12:09 PM: Greg Kumparak Everyone’s casually milling about for now; about 100 have arrived already. Most of the Apple employees are rocking pink shirts the same shade as the “Rock and roll” invite/graphic.
• 12:11 PM: Greg Kumparak Man – we’re used to it being super cold while we’re waiting outside of Apple events; today, it feels like we’re roasting. The sun is beating down in SF today.
• 12:17 PM: Greg Kumparak We just overheard that Tapulous (maker of Tap Tap Revenge) is here; we’d guess that they’ll be showing something during the announcement.
• 12:25 PM: Greg Kumparak The waiting area is starting to fill up. Tons of members of the international press here today.
• 12:35 PM: Greg Kumparak I’ve never seen such a high concentration of iPhones in my life. 8/10, easily. AT&Ts network seems to be standing up to it, so far. Hurray 850mhz network upgrades!
• 12:40 PM: Greg Kumparak We’re all camped out by the door, just waiting to be let in. Shouldnt be too much longer, folks.
• 12:45 PM: Greg Kumparak We’re in the theater, photos coming now
• 12:47 PM: John Biggs
• 12:48 PM: John Biggs Note: It’s Greg’s birthday today. He’s a real champ, liveblogging like this and all. Send him birthday wishes on twitter @gregkumparak
• 12:48 PM: Greg Kumparak
• 12:49 PM: Greg Kumparak We’re in our seats! Green day’s “When I come around” is blasting.
• 12:50 PM: Greg Kumparak Good news: We’re juiced up with a power strip, and our network connectivity seems to be tickin’ away no problem – for now.
• 12:50 PM: danielbru
• 12:54 PM: John Biggs
• 12:54 PM: John Biggs Beatles on Apple!
• 12:54 PM: danielbru
• 12:54 PM: danielbru What do you know, Greg Grunberg is here!
• 12:55 PM: Greg Kumparak (Greg Grunberg = Matt Parkman of Heroes)
• 12:56 PM: Greg Kumparak “Good morning ladies and gentlemen”
• 12:56 PM: Greg Kumparak People are being asked to turn off their phones.
• 12:57 PM: Greg Kumparak The house is completely packed.
• 12:57 PM: Greg Kumparak Music has been faded.
• 12:57 PM: John Biggs iTunes store now offers “LPs” including album art and liner notes.
• 12:57 PM: Greg Kumparak Aaand its back up.
• 12:58 PM: danielbru
• 12:59 PM: Greg Kumparak It’s only Rock and Roll by the Rolling Stones is playing
• 1:01 PM: Greg Kumparak Apple Store is down
• 1:01 PM: Greg Kumparak Itunes 9 just went live.
• 1:01 PM: Greg Kumparak Music’s gone
• 1:01 PM: Greg Kumparak Steve Jobs!
• 1:01 PM: Greg Kumparak Steve Jobs has entered the stage.
• 1:02 PM: Greg Kumparak Standing Ovation for him as he enters.
• 1:02 PM: Greg Kumparak The crowd is going absolutely nuts.
• 1:02 PM: Greg Kumparak The cheering has yet to taper.
• 1:02 PM: Greg Kumparak “Im very happy to be here today with you all”
• 1:02 PM: danielbru
• 1:02 PM: Greg Kumparak “As some of you may know, about 5 months ago, I had a liver transplant”
• 1:03 PM: Greg Kumparak “I now have the liver of a mid-20s person who died in a car crash”
• 1:03 PM: Greg Kumparak “Who was generous enough to donate their organs. I wouldnt be here without their generosity.”
• 1:03 PM: Greg Kumparak “I’d like to take a minute to thank everybody in the apple community for the heart felt support”
• 1:03 PM: Greg Kumparak “I’d especially like to thank Tim Cook and the entire executive team at Apple.”
• 1:04 PM: Greg Kumparak Congratulating them on how they ran the company while he was gone.
• 1:04 PM: Greg Kumparak “I’m vertical, I’m back at apple, and I’m loving every day of it.”
• 1:04 PM: danielbru
• 1:04 PM: Greg Kumparak “Today, we get to talk about music”
• 1:04 PM: Greg Kumparak Phil Schiller and jeff Robbin will both be joining us today
• 1:04 PM: Greg Kumparak Before that, talking about the iphone
• 1:04 PM: Greg Kumparak Ina little over 2 years, 30 million iPhones sold
• 1:05 PM: Greg Kumparak “During the last year, one of the reasons for that is the remarkable app store”
• 1:05 PM: Greg Kumparak Over 75,000 Apps in the app store
• 1:05 PM: Greg Kumparak Over 1.8 billion apps downloaded.
• 1:05 PM: danielbru
• 1:05 PM: Greg Kumparak “And that doesn’t include updates!”
• 1:05 PM: danielbru
• 1:05 PM: Greg Kumparak “If that included updates, the number would be a few times higher than that”
• 1:05 PM: Greg Kumparak Introducing 3.1 today
• 1:06 PM: Greg Kumparak (3.1 OS for iPhone and iPod Touch)
• 1:06 PM: Greg Kumparak One new feature: Apps will be getting Genius.
• 1:06 PM: John Biggs
• 1:06 PM: Greg Kumparak Genius will now make recommendations for new apps based on the apps you already own.
• 1:06 PM: danielbru
• 1:07 PM: Greg Kumparak There’s a new section next to “New” and “Whats Hot” called “Genius”
• 1:07 PM: danielbru
• 1:07 PM: Greg Kumparak It tells you what it recommends, and why they recommend it
• 1:07 PM: danielbru
• 1:07 PM: Greg Kumparak They’re adding ringtones – 30,000 ringtones from 4 labels
• 1:07 PM: Greg Kumparak Ringtones can be bought right from the iPhone, at $1.29 a pop
• 1:08 PM: Greg Kumparak 3.1 is a free download, beginning today.
• 1:08 PM: Greg Kumparak We’re moving on past 3.1 talk, beginning with iTunes
• 1:08 PM: Greg Kumparak itunes is now in 23 countries, with mexico as the latest
• 1:08 PM: Greg Kumparak iTunes is the #1 music retailer in the world.
• 1:08 PM: Greg Kumparak Over 8.5 billion songs have been sold
• 1:09 PM: Greg Kumparak And they’ve recently crossed over 100,000,000 accounts with credit cards
• 1:09 PM: Greg Kumparak which makes iTunes one of the largest stores on the web, in general
• 1:09 PM: Greg Kumparak “Today, we’re introducing iTunes 9″
• 1:09 PM: Greg Kumparak “We’ve cleaned it up quite a bit, making it easier to navigate around”
• 1:09 PM: Greg Kumparak New features of iTunes 9:
• 1:09 PM: Greg Kumparak – Genius mixes
• 1:10 PM: Greg Kumparak So far through genius, 54b songs have been submitted and analyzed
• 1:10 PM: Greg Kumparak “They’ve enabled us to make these genius playlists.. what we’re applying that same technology to now is something we’re calling Genius mixes”
• 1:10 PM: Greg Kumparak “Imagine a Genius DJ that plays endless mixes of songs from your library that go great together”
• 1:11 PM: danielbru
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• 1:11 PM: Greg Kumparak “iTunes will make up to 12 of them at a time, and they’ll go on, and on, and on”
• 1:11 PM: danielbru
• 1:11 PM: danielbru
• 1:11 PM: Greg Kumparak “Like a great dj, or a great radio station”
• 1:11 PM: Greg Kumparak Next feature: Improved syncing
• 1:11 PM: Greg Kumparak “When you want to sync to your ipod touch or iphone.. we can make that even better. and we have.”
• 1:12 PM: Greg Kumparak You can selectively sync certain playlists, artists, and genres
• 1:12 PM: Greg Kumparak Or photos from certain albums, events, or just specific faces.
• 1:12 PM: danielbru
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• 1:12 PM: Greg Kumparak With movies, you can include the 3 most recent movies – plus your manually selected favorites
• 1:12 PM: Greg Kumparak APP MANAGEMENT!!
• 1:12 PM: Greg Kumparak You can now organize and manage apps on the homescreen
• 1:13 PM: Greg Kumparak It shows all of your apps, and all of the pages alongside as thumbnails
• 1:13 PM: danielbru
• 1:13 PM: Greg Kumparak Seems as if you just drag the icons around, then sync up.
• 1:13 PM: danielbru
• 1:13 PM: Greg Kumparak New feature: “Home Sharing”
• 1:14 PM: Greg Kumparak You can now copy songs from computer to computer, up to 5 times.
• 1:14 PM: danielbru
• 1:14 PM: Greg Kumparak If you see a shared library, you can just drag stuff over to yours.
• 1:14 PM: danielbru
• 1:14 PM: Greg Kumparak You can also select to show only the things that aren’t already IN your library.
• 1:14 PM: Greg Kumparak Itunes store renovation
• 1:14 PM: Greg Kumparak Much cleaner layout – lots and lots of gradients.
• 1:14 PM: Greg Kumparak New iTunes feature: iTunes LP
• 1:15 PM: Greg Kumparak “Some of us here are old enough that we actually bought LPs”
• 1:15 PM: Greg Kumparak This is exactly as rumored
• 1:15 PM: Greg Kumparak Albums will now come with extras
• 1:15 PM: Greg Kumparak “We can deliver amazingly rich content digitally”
• 1:15 PM: Greg Kumparak American Beauty by grateful dead, priced at $11.99,comes with videos, lyrics,
• 1:16 PM: danielbru
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• 1:16 PM: Greg Kumparak Showing LPs from Bob Dylan, Pearl Jam, Nora Jones, Dave Matthews Band
• 1:16 PM: danielbru
• 1:16 PM: Greg Kumparak “The artists themselves can get involved with creating these things”
• 1:16 PM: Greg Kumparak “These are just a few of the features of iTunes 9″
• 1:16 PM: Greg Kumparak Jeff Robbins is coming on stage to demonstrate iTunes 9.
• 1:17 PM: Greg Kumparak “Im going to begin with one of my favorite features: App organization”
• 1:17 PM: Greg Kumparak He’s connecting his iPod touch. Bloop!
• 1:17 PM: Greg Kumparak “When I click on applications, you can see all of the applications, all of the pages.”
• 1:17 PM: Greg Kumparak “If I want to rearrange, I can just click it and drag it wherever I want it to go”
• 1:18 PM: Greg Kumparak “I can even select more than one at a time, and put those wherever I want”
• 1:18 PM: Greg Kumparak If you select an app on the alphabetical list on the left, it automatically finds which page it’s on.
• 1:18 PM: danielbru
• 1:18 PM: Greg Kumparak You can also search through all of your apps within iTunes
• 1:18 PM: danielbru
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• 1:18 PM: Greg Kumparak Oh neat – you can also drag entire pages
• 1:18 PM: danielbru
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• 1:19 PM: danielbru
• 1:19 PM: Greg Kumparak “When you’re done, just click apply – and all of the changes are made”
• 1:19 PM: danielbru
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• 1:19 PM: Greg Kumparak “Now I want to show you homesharing. I’ve set my wifes computer up for home sharing, now i’m going to set it up for mine.”
• 1:19 PM: Greg Kumparak It requires a bit of login/account management it seems, so that people cant just hop on to open shares and snag all your schtuff
• 1:20 PM: danielbru
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• 1:20 PM: danielbru
• 1:20 PM: Greg Kumparak You can have it automatically sync new purchases across computers through Home share.
• 1:20 PM: danielbru
• 1:20 PM: Greg Kumparak “It makes it incredibly easy to manage your content within your home”
• 1:20 PM: danielbru
• 1:21 PM: Greg Kumparak “All of the pages throughout the store have been redesigned in the new style”
• 1:21 PM: Greg Kumparak There’s a new navigation bar at the top, letting you hop to Music/Movies/Tv/App Store from any page
• 1:21 PM: Greg Kumparak No more having to jump back to home!
• 1:21 PM: Greg Kumparak Each category at the top serves as a dropdown
• 1:21 PM: Greg Kumparak within the dropdown are genres for that category.
• 1:22 PM: Greg Kumparak The interface really is quite an improvement. It seems they’ve done away with most of the library-esque lists
• 1:22 PM: danielbru
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• 1:22 PM: Greg Kumparak when you click on an album now, a pop up appears showing all tracks
• 1:22 PM: danielbru
• 1:22 PM: Greg Kumparak You can now share information on albums you’re interested in to facebook from iTunes 9.
• 1:23 PM: Greg Kumparak We’re taking another look at iTunes LPs
• 1:23 PM: Greg Kumparak Specifically, we’re looking at an album by the Doors
• 1:24 PM: danielbru
• 1:24 PM: Greg Kumparak As songs are played, art appears on screen alongside the lyrics
• 1:24 PM: danielbru
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• 1:24 PM: Greg Kumparak “If you’re a doors fan, this kind of extra material is simply priceless”
• 1:24 PM: danielbru
• 1:24 PM: danielbru
• 1:24 PM: Greg Kumparak Showing some of the videos included in the LP, recorded ‘exclusively for this LP’
• 1:25 PM: Greg Kumparak “The doors? Thats a RIDICULOUS name. Ohhh, man. You mean like the doors in your mind”
• 1:25 PM: Greg Kumparak Showing another album, this time from Dave matthews band.
• 1:25 PM: Greg Kumparak This LP is drawn by DM himself.
• 1:25 PM: Greg Kumparak with a font based on his handwrite.
• 1:25 PM: Greg Kumparak The LP is actually quite gorgeous; smooth, flowing animations
• 1:26 PM: Greg Kumparak He’s flipping from song to song – each page is custom themed, with lyrics.
• 1:26 PM: Greg Kumparak I was dubious – but this seems really great.
• 1:26 PM: Greg Kumparak “Now I want to show your iTunes extras”
• 1:26 PM: Greg Kumparak Essentially itunes LP for movies
• 1:26 PM: Greg Kumparak iTunes movies can now include DVD/Blu-ray esque extras
• 1:26 PM: Greg Kumparak Showing Wall-E
• 1:27 PM: danielbru
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• 1:27 PM: danielbru
• 1:27 PM: Greg Kumparak The interface is incredibly rich – looks just like something I’d expect from a physical disc.
• 1:27 PM: danielbru
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• 1:27 PM: Greg Kumparak iTunes 9 demo is now coming to an end.
• 1:27 PM: Greg Kumparak Steve Jobs is back on stage.
• 1:28 PM: Greg Kumparak As we mentioned earlier, iTunes 9 is available now.
• 1:28 PM: Greg Kumparak Now we’re moving on to iPod
• 1:28 PM: Greg Kumparak Phil schiller is taking the stage.
• 1:28 PM: Greg Kumparak “If you haven’t heard, the iPod has been a huge hit”
• 1:28 PM: Greg Kumparak “We’ve now sold over 225 million iPods to date”
• 1:28 PM: Greg Kumparak Making it one of the most successful products, overall, in history.
• 1:28 PM: Greg Kumparak iPod is now at 73.8 percent market share.
• 1:29 PM: Greg Kumparak “The next biggest category is’other’ at 18%”
• 1:29 PM: danielbru
• 1:29 PM: danielbru
• 1:29 PM: Greg Kumparak followed by sandisk at 7.2%, with microsoft at 1.1%
• 1:29 PM: danielbru
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• 1:29 PM: Greg Kumparak “Our latest data shows that of all the iPods we sell, over 50% are new customers”
• 1:29 PM: danielbru
• 1:29 PM: Greg Kumparak “We love that new customers are discovering our device”
• 1:29 PM: Greg Kumparak “The fastest growing of the line is the iPod Touch”
• 1:30 PM: Greg Kumparak “I’m really proud to tell you that we’ve sold over 20 million iPod Touches”
• 1:30 PM: Greg Kumparak “Why? Why so quickly? Why so many iPod touches sold?”
• 1:30 PM: Greg Kumparak 3 things set it apart:
• 1:30 PM: Greg Kumparak – “It’s a great iPod. It needs to be.”
• 1:31 PM: Greg Kumparak He’s listing a bunch of reasons. This is a lot more than 3.
• 1:31 PM: Greg Kumparak Video, genius, appstore, etc.
• 1:32 PM: danielbru
• 1:32 PM: Greg Kumparak iPod Touch now does genius mixes as well.
• 1:32 PM: danielbru
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• 1:32 PM: Greg Kumparak Oh, that was all within “Great iPod”
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• 1:32 PM: Greg Kumparak the next reason: “It’s a great pocket computer”
• 1:32 PM: danielbru
• 1:32 PM: danielbru
• 1:32 PM: Greg Kumparak “Safari is the first great mobile browser”
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• 1:34 PM: Greg Kumparak One other thing: “Its a great portable game player”
• 1:34 PM: Greg Kumparak Quoting business week: “Apple could be on the cusp of claiming the crown as the world’s leading in pocket gaming device|”
• 1:34 PM: Greg Kumparak Comparing it to the DS and PSP: NO multi-touch, expensive games, no app store, and nothing near the iPod
• 1:35 PM: danielbru
• 1:35 PM: Greg Kumparak “When I say expensive, we’re talking $30-40 per title”
• 1:35 PM: danielbru
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• 1:35 PM: Greg Kumparak “But worse is the buying experience. Going to a store and trying to find one of these hot new titles is not any fun.”
• 1:35 PM: Greg Kumparak “While the App Store has 75,000 titles. Even just in the gaming category alone”
• 1:35 PM: Greg Kumparak There are 607 titles on PSP, 3680 on DS, and 21,178 on iPhone OS
• 1:36 PM: Greg Kumparak Showing a quick presentation of some of the games on the iPod Touch
• 1:37 PM: Greg Kumparak Everything from Doom resurrection to Glyder
• 1:37 PM: Greg Kumparak “Every day we’re seeing new titles to come out – it just blows my mind”
• 1:37 PM: Greg Kumparak They’re going to preview some new stuff.
• 1:37 PM: Greg Kumparak First up is Ben Mattes of Ubisoft.
• 1:38 PM: Greg Kumparak He’ll be talking about Assassins Creed: Discovery.
• 1:38 PM: Greg Kumparak “Apple has created a world class gaming platform. Ubisoft is putting the finishing touches on one of our hottest properties: Assassins Creed 2″
• 1:39 PM: danielbru
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• 1:39 PM: Greg Kumparak “Assassins creed is all about.. brutal hand to hand combat. Thanks to the power of these devicces, we can put diversity into the sounds and the animations”
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• 1:39 PM: Greg Kumparak Hah – clever; using your photo library, you’ll be able to put your own cartoonified face on wanted posters.
• 1:39 PM: danielbru
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• 1:39 PM: Greg Kumparak They’ve taken Assassins Creed 2d
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• 1:40 PM: Greg Kumparak The control stick now only moves left/right, rather than in all axis.
• 1:40 PM: Greg Kumparak As we mentioned earlier: Bart Decrem of Tapulous.
• 1:41 PM: Greg Kumparak Tap Tap Revenge has over 10 million users today
• 1:41 PM: Greg Kumparak Today, they’ll be combining music and racing.
• 1:41 PM: Greg Kumparak Bart Decrem is taking the stage
• 1:41 PM: Greg Kumparak “Good morning – when we launched on the app store a year ago, our crazy dream was to hit 1 million users. we hit that goal in 3 weeks”
• 1:41 PM: Greg Kumparak “Today we’re introducing Riddim Ribbon”
• 1:41 PM: Greg Kumparak “Riddim Ribbon puts you in the roll of the DJ. This is a new type of game – let me set the stage”
• 1:42 PM: Greg Kumparak This version of the game, at least, is theemed around the Black Eyed Peas
• 1:42 PM: Greg Kumparak You keep a ball on a ribbon, which is generated from the beat of the music
• 1:42 PM: Greg Kumparak Visually, it’s quite similar to Audiosurf
• 1:43 PM: Greg Kumparak The player fell from the stage. Bart: “Andrew, get us back in the groove”
• 1:43 PM: Greg Kumparak Ball flies back onto the ribbon, Bart dances to the beat as the ball picks up speed.
• 1:43 PM: Greg Kumparak “Thank you – and rock on.”
• 1:43 PM: Greg Kumparak Next up: Mark Hickey of Gameloft.
• 1:44 PM: Greg Kumparak “Gameloft today has almost 20,000,000 downloads, making them one of the biggest developers in the appstore”
• 1:44 PM: Greg Kumparak “Today, we’re going to give you a preview of our new first person shooter, Nova”
• 1:44 PM: danielbru
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• 1:44 PM: Greg Kumparak “In nova, you play a space marine” (Space marine FPS! Never seen that before.)
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• 1:45 PM: Greg Kumparak Showing the character navigating the environment, which looks very Halo-esque.
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• 1:45 PM: Greg Kumparak Character pulls out a sniper rifle
• 1:45 PM: danielbru
• 1:45 PM: Greg Kumparak First shot: Miss!
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• 1:45 PM: Greg Kumparak Second shot: Headshot!
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• 1:45 PM: Greg Kumparak iPod controls built in to the game, allowing you to rock out while you cap some aliens.
• 1:46 PM: Greg Kumparak Shipping “a little later this year”
• 1:46 PM: Greg Kumparak Schiller reenters the stage.
• 1:46 PM: danielbru
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• 1:46 PM: Greg Kumparak “That sort of stuff used to go through my personal computer on my desk. now it’s on my iPod touch, in my pocket”
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• 1:46 PM: Greg Kumparak Travis Boatman of EA is taking the stage
• 1:47 PM: Greg Kumparak Today they’ll be talking about one of the worlds biggest franchises
• 1:47 PM: Greg Kumparak Madden NFL 2010
• 1:47 PM: Greg Kumparak “We have all 32 teams, and all of the players you’d expect”
• 1:47 PM: Greg Kumparak Showing a game between the 49ers and the Steelers.
• 1:47 PM: danielbru
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• 1:48 PM: Greg Kumparak Kickoffs are aimed by dragging around, while strength is determined by swiping up and down.
• 1:48 PM: Greg Kumparak Defensive plays are selected by swiping through your selection.
• 1:48 PM: Greg Kumparak Rather than requiring a button to select your player, you simply tap.
• 1:49 PM: Greg Kumparak HAH, a rich Madden quote: “Usually the team with the least mistakes out there will win the game”
• 1:49 PM: danielbru
• 1:49 PM: Greg Kumparak Whoa – you can draw your own plays on screen.
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• 1:49 PM: Greg Kumparak Tap the receivers as they run to select who to throw to
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• 1:49 PM: Greg Kumparak Madden NFL 10 is now available in the App Store.
• 1:51 PM: Greg Kumparak Phil Schiller is recapping the App Store’s strengths, talking about how the iPod Touch is the cheapest gateway to it.
• 1:51 PM: danielbru
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• 1:51 PM: Greg Kumparak “We learned something very important a few years back.”
• 1:51 PM: Greg Kumparak Essentially, $199 is a magic spot.
• 1:52 PM: Greg Kumparak When they dropped from $249 to $199, sales of the past iPod models almost doubled.
• 1:52 PM: Greg Kumparak The iPod touch is now $199 at the base.
• 1:52 PM: Greg Kumparak 8 gb for 199
• 1:52 PM: Greg Kumparak 32 gb for $299
• 1:52 PM: Greg Kumparak and 64GB for $399!
• 1:52 PM: danielbru
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• 1:52 PM: danielbru
• 1:52 PM: Greg Kumparak “Theres something extra about the 64GB ipod touch. Its 50 %faster”
• 1:53 PM: Greg Kumparak They’ve also added OpenGL|ES to the 64GB iPod Touch.
• 1:53 PM: Greg Kumparak “The really important thing, though, is the power of that price”
• 1:53 PM: Greg Kumparak They’re showing the new ad for the iPod touch
• 1:54 PM: Greg Kumparak “Next, the iPod classic”
• 1:54 PM: Greg Kumparak “The iPod classic is for those users who have a huge music library”
• 1:54 PM: Greg Kumparak Todays model is 120gb for $249
• 1:54 PM: Greg Kumparak And its being replaced with a 160GB for $249.
• 1:54 PM: danielbru
• 1:54 PM: danielbru
• 1:54 PM: danielbru
• 1:55 PM: danielbru
• 1:55 PM: danielbru
• 1:55 PM: Greg Kumparak Now we’re onto the ipod Shuffle
• 1:55 PM: danielbru
• 1:55 PM: danielbru
• 1:55 PM: Greg Kumparak “It’s the easiest to use ipod in the world”
• 1:55 PM: danielbru
• 1:55 PM: danielbru
• 1:55 PM: danielbru
• 1:55 PM: danielbru
• 1:55 PM: danielbru
• 1:55 PM: Greg Kumparak “It’s so easy, the customers have asked us to expand the range of headphones”
• 1:55 PM: danielbru
• 1:55 PM: Greg Kumparak So… they partnered with headphone makers to make special iPod Shuffle headphones
• 1:55 PM: Greg Kumparak And they’re making an adapter which allows any headphones to be used.
• 1:56 PM: danielbru
• 1:56 PM: danielbru
• 1:56 PM: danielbru
• 1:56 PM: danielbru
• 1:56 PM: danielbru
• 1:56 PM: Greg Kumparak Holding the main button on the shuffle remote now reads back the name of the currently playing song
• 1:56 PM: danielbru
• 1:56 PM: danielbru
• 1:56 PM: danielbru
• 1:56 PM: danielbru
• 1:56 PM: danielbru
• 1:57 PM: Greg Kumparak this also allows you to play playlists – just hold the button, and you can switch from playlist to playlist.
• 1:57 PM: Greg Kumparak “Today, we’re bringing out all new colors of the shuffle”
• 1:57 PM: Greg Kumparak Black, silver, pink, green,and bluue
• 1:57 PM: Greg Kumparak New price: $59 for 2Gb
• 1:57 PM: Greg Kumparak $79 for 4GB
• 1:57 PM: Greg Kumparak New model:
• 1:57 PM: danielbru
• 1:57 PM: Greg Kumparak “Special edition”
  Stainless steel iPod shuffle
• 1:57 PM: Greg Kumparak $99 for the 4Gb model
• 1:58 PM: Greg Kumparak To recap: 5 new colors, 2 and 4GB models, plus a stainless steel $99 model
• 1:58 PM: Greg Kumparak “One more thing….”
• 1:58 PM: Greg Kumparak Video camera.
• 1:58 PM: Greg Kumparak Rumors, confirmed!
• 1:58 PM: Greg Kumparak “We’ve seen videos explode in the last few years.”
• 1:58 PM: Greg Kumparak “No where more so than Youtube. A billion streams per day – all coming from us users”
• 1:58 PM: Greg Kumparak They’re showing the Flip Mino
• 1:59 PM: Greg Kumparak which goes for 4GB at $149
• 1:59 PM: danielbru
• 1:59 PM: danielbru
• 1:59 PM: Greg Kumparak “This market is exploding. we wanted in on this”
• 1:59 PM: danielbru
• 1:59 PM: danielbru
• 1:59 PM: danielbru
• 1:59 PM: Greg Kumparak We’re going to start off at 8 GB
• 1:59 PM: danielbru
• 1:59 PM: danielbru
• 1:59 PM: Greg Kumparak and lower the price.. to free.
• 1:59 PM: danielbru
• 1:59 PM: Greg Kumparak “We’re going to build a camera right into the iPod Nano.”
• 1:59 PM: Greg Kumparak iPod Nano will now have a video camera, microphone, and speaker built in.
• 2:00 PM: Greg Kumparak “And yet, we’ve still retained its incredibly small size”
• 2:00 PM: danielbru
• 2:00 PM: danielbru
• 2:00 PM: Greg Kumparak 10.9 cu in for the flip mini; 1.1 cu for the iPod Nano
• 2:00 PM: danielbru
• 2:00 PM: danielbru
• 2:00 PM: danielbru
• 2:00 PM: danielbru
• 2:00 PM: danielbru
• 2:00 PM: Greg Kumparak Showing a video quality demonstration – even on the projector, it looks pretty great.
• 2:01 PM: Greg Kumparak “You can also sync it back to your computer – “My videos” folder on a PC, or iMovie on a Mac”
• 2:01 PM: Greg Kumparak “We’ve sold over 100 million iPod Nanos”
• 2:01 PM: danielbru
• 2:01 PM: danielbru
• 2:01 PM: Greg Kumparak “It’s by far the most popular music player in the world”
• 2:01 PM: danielbru
• 2:02 PM: Greg Kumparak iPod nano is now getting coverflow
• 2:02 PM: danielbru
• 2:02 PM: Greg Kumparak and voice over support a la the shuffle
• 2:02 PM: Greg Kumparak It’s also getting Genius Mix
• 2:02 PM: Greg Kumparak FM radio!
• 2:02 PM: Greg Kumparak The iPod Nano now has an FM Radio
• 2:02 PM: danielbru
• 2:02 PM: Greg Kumparak along with a voice recorder and a pedometer.
• 2:02 PM: danielbru
• 2:02 PM: danielbru
• 2:02 PM: danielbru
• 2:02 PM: danielbru
• 2:03 PM: Greg Kumparak The pedometer can tie into Nike+.
• 2:03 PM: Greg Kumparak Recap:Video cam, Voice over, FM radio, Pedometer
• 2:03 PM: danielbru
• 2:03 PM: danielbru
• 2:03 PM: danielbru
• 2:03 PM: Greg Kumparak “We’ve finally figured out how to do AWESOME colors on the iPod Nano”
• 2:03 PM: danielbru
• 2:03 PM: danielbru
• 2:03 PM: Greg Kumparak Red, Pink, Orange, silver, Black, Purple, Blue, Green,Yellow, Orange
• 2:04 PM: Greg Kumparak 16gb for $179. 8 GBfor $149
• 2:04 PM: Greg Kumparak Now they’re showing the ad for the iPod Nanos.
• 2:04 PM: Greg Kumparak Showing off the new colors, matching them to their user’s outfit color.
• 2:04 PM: Greg Kumparak Primarily playing on the video recording
• 2:05 PM: Greg Kumparak Great spot – plays on their classic dancer commercials ,except now you can actually see the people rather than silhouettes
• 2:05 PM: Greg Kumparak All of the nanos use Arsenic free glass, are BFR and Mercury free
• 2:05 PM: Greg Kumparak PVC free, and highly recyclable.
• 2:06 PM: Greg Kumparak The lights have dimmed
• 2:06 PM: Greg Kumparak “Thats what we wanted to show you ..but”
• 2:06 PM: Greg Kumparak “We love music. We never want to forget that..”
• 2:06 PM: Greg Kumparak “Theres no better way to remind us all, then by having a live performance”
• 2:06 PM: Greg Kumparak Norah Jones is entering the stage.
• 2:06 PM: Greg Kumparak They just rolled out her entire stage set in a matter of 20 seconds. Crazy good roadies.
• 2:07 PM: Greg Kumparak “Please join me in giving a warm welcome to Norah Jones”
• 2:07 PM: Greg Kumparak While they’re setting up: Something interesting to note is that they didn’t mention cameras on the iPod Touches.
• 2:08 PM: Greg Kumparak Norah Jones “I think this is the earliest I’ve ever played.. but thats okay”
• 2:08 PM: danielbru
• 2:08 PM: danielbru
• 2:08 PM: danielbru
• 2:08 PM: danielbru
• 2:09 PM: Greg Kumparak She’s singing “Come away with me”, from her new album – and sounds kind of incredible doing it.
• 2:10 PM: danielbru
• 2:10 PM: danielbru
• 2:10 PM: danielbru
• 2:10 PM: danielbru
• 2:10 PM: danielbru
• 2:10 PM: danielbru
• 2:10 PM: Greg Kumparak It’s official: Norah Jones can sing better live than most people can sing with massive amounts of post-processing.
• 2:10 PM: danielbru
• 2:10 PM: danielbru
• 2:10 PM: danielbru
• 2:10 PM: danielbru
• 2:10 PM: danielbru
• 2:10 PM: danielbru
• 2:10 PM: danielbru
• 2:11 PM: danielbru
• 2:11 PM: Greg Kumparak “Thanks to Steve Jobs for having us – we’re really happy for him to be doing well”
• 2:11 PM: Greg Kumparak “We’re gonna do a song from my new album – we havent really played this one very much. It’s called young blood”
• 2:13 PM: danielbru
• 2:13 PM: Greg Kumparak We’ll have a hands on with all of the new devices in just a few minutes on CrunchGear.
• 2:13 PM: danielbru
• 2:13 PM: danielbru
• 2:13 PM: danielbru
• 2:13 PM: danielbru
• 2:14 PM: Greg Kumparak Nothing too surprising this time around, save perhaps a few of the features that snuck into the Nano.
• 2:15 PM: Greg Kumparak Jobs is back on stage..
• 2:15 PM: Greg Kumparak Shaking Norah’s hand, her and her band leave the stage.
• 2:15 PM: Greg Kumparak “Well that’s what we have for you today. Thank you for coming – we’ll see you soon”
• 2:15 PM: Greg Kumparak Lights are back up , the audience is leaving. Check back for our hands ons soon!’

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