For years, runners have been able to take advantage of Nike+, a nifty accessory that lets your iPod communicate with your shoes to turn it into a personal running coach of sorts. Soon, cyclists will have access to a tool that’s in the same vein as Nike+, but far more powerful. It’s called Pedal Brain, and it allows your iPhone or iPod Touch to receive and interpret data from a variety of exercise devices that use the ANT+ wireless protocol. ANT+ is used by cyclists (including many professionals) to accurately measure and analyze their performance over a ride, but until now there hasn’t been a way to connect these devices to your iPhone.
That’s where Pedal Brain comes in. The bootstrapped startup is making a small device called the Pedal Brain Synapse that plugs into your iPhone or iPod Touch and allows them to receive this data, which is then interpreted by an iPhone app. The application shows you how you’re performing in real-time (you’ll want to mount your iPhone in plain view) and can also use GPS to show the position of your team members.
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