Earlier this week, we got our first glimpse of the Kindle DX, Amazon’s upcoming E-book reader that has taken the original Kindle’s nearly prohibitive $359 price tag and bumped it up to an even more exorbitant $489 for good measure. Granted, the DX has one major improvement: a bigger screen that makes it suitable for textbooks, professional journal articles, and even newspapers. I’ve spent the last few days mulling over the future prospects of the new device, and up until a few hours ago my forecast was looking pretty grim. But then a lightbulb went off over my head: pirates are going to save the Kindle DX.
But before I get to that, let’s address why the Kindle DX is poised to fail.
The Newspaper Strategy
Three major newspapers have banded together for an experimental trial run on the Kindle DX, offering cheaper long-term subscriptions to customers in return for the fact that their distribution costs will be next to nothing.
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