Readers Digest UK is launching a state-of-the-art Reader’s Digest iPad App in conjunction with YUDU following it’s acquisition in April by the Better Capital Fund, through its wholly-owned subsidiary Vivat Direct Ltd.
The first ever digital version of the world’s most popular paid circulation magazine, the Reader’s Digest iPad edition, produced by YUDU Media will fully replicate the printed newsstand version in full digital format but with enhanced content and features such as video.
The latest edition will be available for free to any reader downloading the Reader’s Digest iPad App in a bid to propel the iconic magazine into one of the UK’s leading digital publications.
YUDU Media logo
Created by YUDU Media, the iPad App has been developed specifically to harness the iPad’s full potential. Searchable on Apple Store, the App offers stunning graphics, rapid page turning, zoom, video, rich media and a text-only version for users.
Reader’s Digest UK will be making the latest edition free to all on the iPad. This can be downloaded on the App Store from 5th July.
Featuring David Beckham on the front cover the title focuses on how football is saving the world to tie in with the FIFA World Cup being held in South Africa this month.
Gill Hudson, Editor in Chief of the magazine, says: “Making our magazine available as a stand alone iPad title will help us become accessible to a wider audience, and showcase the magazine’s depth and breathe of articles and features. The iPad App, I’m sure, will play a significant role in our ongoing transformation and development.”
Reader's Digest Logo
Robert Elding, Marketing Director of YUDU Media says, “To have the world’s most famous magazine as one of our iPad App launch partners is tremendously exciting. The App has been specially built and formatted for the iPad device and the end result is a stunning digital version of the magazine that readers will be able to take anywhere, on and offline .”
-ENDS-
Notes
You can now download the Free Reader’s Digest App from the App Store. Please note the below link is only available on Apple devices or computers with iTunes installed (and will take a moment to load) itms://itunes.apple.com/us/app/readers-digest-magazine/id378089819?mt=8.
Archive
As part of the agreement between YUDU Media and Reader’s Digest, there will also be a fully accessible archive library of Reader’s Digest past issues. Comprising all magazines published since 2007, the archive library will be available to everyone who wishes to access it shortly.
Reader’s Digest iPad App Demo
About YUDU Media
YUDU Media is the UK market leader in digital publishing for the web, iPad and iPhone. Its technology allows for the creation of interactive digital magazines, books, newspapers and catalogues.
Based in London, Lancashire (UK) and Boston (US), the company’s website YUDU.com is in the top ten thousand global websites.
In late 2009, the biggest privately held printer in the US, Quad/Graphics, purchased a minority stake in YUDU Media. Quad/Graphics has 11,000 employees and $2 billion in annual sales.
About Reader’s Digest
Following administration in February 2010, the UK company was acquired by the Better Capital fund in April 2010 through it’s wholly owned subsidiary Vivat Direct Ltd.
The UK business employs 100 people and is one of the UK’s leading marketers of magazines, books, music, video, financial services and healthcare products.
Founded in 1922 and based in Chappaqua, New York, Reader’s Digest has global circulation of 17 million making it the world’s largest paid circulation magazine distributed in 70 countries with 50 editions in 21 languages.
About Better Capital LLP
Jon Moulton is Chairman of Better Capital LLP. Better Capital LLP is a consultant to the General Partner of BECAP Fund LP (the “Better Capital Fund”)
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