Coca-Cola Ireland are delighted to announce the launch of their Christmas digital activity drawing on the wonderful heritage of Coca-Cola’s association with Christmas. The campaign consists of a website, iPhone Application, Facebook application and online advertising including a high profile Homepage Take Over on MSN.ie today. Online advertising specials will also be present on Entertainment.ie, eBay and Independent.ie during November and December. The campaign creative features the iconic Coke Santa and Coke Trucks set inside a snowglobe scene.
Coca-Cola are taking the snowglobe on the road with a human snowglobe touring around the country for children to experience the magic of the Christmas in a snowglobe.
Coca-Cola Christmas Snowglobes
The Coca-Cola snowglobes application on each of the three platforms allows users to choose from a variety of Christmas scenes, personalise the snowglobe with a number of accessories and then upload their photo. Users are then able to invite their friends to join their snowglobes and share their wish on Facebook. The completed snowglobes from the iPhone App, Facebook and the website are placed on Santa’s table on CokeSnowglobes.com where they join Christmas wishes from all over the world.
The online advertising has been produced locally by Coca-Cola’s Irish digital marketing agency Cybercom and includes a CGI version of the original Coca-Cola Christmas truck, made famous in the “Holidays are coming” TV commercial, bursting through a snowy scene from a magical snowglobe.
Human Snowglobe
The website, Facebook application and iPhone application have been developed by Scholz & Volkmer of Wiesbaden, Germany.
‘Coca-Cola’ and ‘Coke’ are registered trade marks of the Coca-Cola Company
Mock up of Human Snowglobe
About Coca-Cola
The Coca-Cola Company is the world’s largest beverage company, refreshing consumers with more than 450 sparkling and still brands. Along with Coca-Cola, recognized as the world’s most valuable brand, the Company’s portfolio includes 12 other billion-dollar brands, including Diet Coke, Fanta, Sprite, Coca-Cola Zero and Powerade. Globally, they are the No. 1 provider of sparkling beverages, juices and juice drinks and ready-to-drink teas and coffees. For more information about the Company, please visit www.thecoca-colacompany.com.
Business owner
Aoife Nagle, Brand Manager, Coca-Cola Ireland
anagle@eur.ko.com
+ 353 1 669 4229
Cybercom contact
Orla O’Keeffe, Account Director, Cybercom
orla@cybercom.ie
+353 1 668 1529
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