DETROIT–(BUSINESS WIRE)–You’ve seen the damage: scores of iPads being dropkicked, maimed and beaten on YouTube in the name of “research” to test their durability. Truth be told? The vast majority of iPad and iPad 2 owners prefer to keep their tablet out of harm’s way.
“Most cases that offer this degree of protection are bulky, heavy and can be as difficult as a jigsaw puzzle to attach or remove”
SofShell, from SofProducts, caters to the 99.9 percent of iPad users who enjoy watching others torture their devices while confidently knowing their iPad is snugly shielded by an unobtrusive case that reduces shock by 43 percent. The crystal clear SofShell is Smart Cover-compatible and made from a patented, anti-slip material that outperforms other polymers traditionally used in protective cases, such as silicone, neoprene, rubber, thermoplastic urethane (TPU) and plastic.
“Most cases that offer this degree of protection are bulky, heavy and can be as difficult as a jigsaw puzzle to attach or remove,” said Mark Slotta, president of Michigan-based SofProducts. “SofShell’s crystal-clear, one-piece design provides unmatched protection without sacrificing the sleekness of the iPad. Its unique interior design also makes it a cinch to slip on and off.”
SofShell’s secret is its patented stay-put elastomer. At only 2 millimeters thick, the lightweight material cleanly displays all iPad logos and completely covers its corners and edges while leaving cutouts to integrate the Smart Cover’s magnetic latches, back camera, microphone, headphone port, sleep switch and dock port, along with a gridded section for the speaker.
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SofShell’s superior protective qualities are backed by scientific results – not flimsy homemade “research.” Drop-test shock reduction results from the world’s largest control and inspection company, SGS North America, found the SofShell reduces shock (G-Force) by 43 percent. In some slightly less scientific (albeit really fun to watch) tests, SofShell is shown to prevent sliding on glass surfaces positioned vertically at 90 degrees and stay in place on the trunk of a Porsche driving 60 mph.
Made in the U.S., SofShell’s easy-to-clean, medical-grade material is hypoallergenic, latex-free, and can go through an autoclave, making it perfect for use in sterile environments, like hospitals, as well as decidedly less sterile environments, like classrooms. Likewise, SofShell’s anti-slide protection makes it ideal for use in moving vehicles, including cars and trucks, aircraft and watercraft.
The SofShell retails for $49.50 and is available online at http://www.sofproducts.com. Color options for SofShell for iPad 2 will be available soon.
For more information about retail opportunities, please contact SofProducts Retail Sales.
About SofProducts
SofProducts is a leading manufacturer of accessories for handheld electronic devices. Founded in 1999 and headquartered in Livonia, Mich., SofProducts’ vision is to combine functionality, protection and beauty to produce unparalleled workmanship for the discriminating user for optimum connectivity. Through independent, rigorous testing and constant customer interaction, SofProducts uses the highest quality materials and cutting-edge technology in delivering superior products. SofProducts, including SofShell, are proudly 100 percent manufactured in the United States. For more information, visit http://www.sofproducts.com.
