Sony Ericsson Q1 Results Are In, Back In The Black

– April 16, 2010Posted in: Analysis
Your Ad Here

2075702247 SE Back Black 300x300 Sony Ericsson Q1 Results Are In, Back In The BlackSony Ericsson today posted their Q1 results for 2010, and the results are… good!
Despite most analysts predicting a net loss (a recent Reuters poll of analysts showed an average estimated loss of €157m), Sony Ericsson have gone and surprised everyone by turning a €18m profit.

This time last year they posted a €370m loss, and have posted losses for the last 7 quarters. Needless to say, this is a great turn-around for the company.

Staff cutbacks and a shift of focus to higher-margin smartphones are to thank, with this profit coming despite selling about 28% less handsets than they did in Q1 2009. Their new strategy has meant their average price of handset has now increased from €120 to €134, and their margins have shot up from 8% to 30%.

With this strategy proving a success, expect Sony Ericsson to continue to release high-end handsets like the Xperia X10 and Vivaz/Pro in the future.

[via The Register]

Sony Ericsson Q1 Results Are In, Back In The Black

Sony Ericsson Q1 Results Are In, Back In The Black

Sony Ericsson Q1 Results Are In, Back In The Black Sony Ericsson Q1 Results Are In, Back In The Black Sony Ericsson Q1 Results Are In, Back In The Black

Related News

Tags: , , , , , , , , , , , , , , ,