Long gone are the simple times when accessories were just accessories, apparently, because Sony Ericsson is making a pretty big deal that they all fall under the umbrella of an actual brand now: “Extras.” Yes, “Extras” with a capital “E,” as opposed to saying “hey, I’m going to buy some extras with my phone.” Totally different animal here, you see. To commemorate the occasion, Sony Ericsson is kicking off the Extras brand on the right foot with the VH110 and VH410 Bluetooth headsets (pictured left and right, respectively), both of which will be available in August; both fall into the “Talk” subcategory. Oh, we forgot to mention those? Yes, Extras will be divided into four buckets depending on the accessory type: Talk, Play, Listen, and Go. We imagine we can expect announcements to fill up those other categories shortly. Follow the break for Sony Ericsson’s release.
Continue reading Sony Ericsson spends some marketing bucks, christens its accessories ‘Extras’
Sony Ericsson spends some marketing bucks, christens its accessories ‘Extras’ originally appeared on Engadget Mobile on Fri, 04 Jun 2010 11:54:00 EST. Please see our terms for use of feeds.
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