JACKSONVILLE, Fla.–(BUSINESS WIRE)–Swyft Technology today announces Swyft for Mobile, a new smartphone application, designed to improve the performance of sales teams by delivering location-based, prioritized leads to sales agents, using real-time personalized information about prospects and customers. The application leverages the powerful decision engine of Swyft’s Interaction Hub, so that Swyft for Mobile can deliver localized offers directly to sales agents, allowing them to make more profitable use of their time in the field.
“Many organizations with sales representatives working in the field, struggle to meet the usability demands of a mobile sales organization”
Delivered on popular smartphone brands, Swyft for Mobile makes use of a variety of sales productivity tools including: geo-location, customer mapping, and offer optimization. Swyft for Mobile is built with the needs of both the sales person and sales manager in mind.
“Many organizations with sales representatives working in the field, struggle to meet the usability demands of a mobile sales organization,” said Rob Lee, CEO of Swyft Technology, “we have worked hard to make the application intuitive and easy to use, but still deliver powerful sales information.”
Sales people need user friendly tools that minimize manual tasks, make their jobs easier, and give them usable information about their customers and prospects. Sales managers require up to the minute sales data, and better control over the offers their sales teams are making. Using Swyft for Mobile, the needs of both groups are met; sales people gain efficiency, and sales managers gain real-time insight into field activities.
“The ability to provide real-time, personalized recommendations to a direct sales force will allow our customers to consistently deliver a true multi-channel customer experience regardless of where and when they are working with their customers,” said Lee. “Businesses that sell complex products and services via a territory-based, field sales organization are ideal users for the application. Telecom, Cable, Pharmaceutical, Insurance, and Business Services are just a few of the industries we had in mind while designing the application.”
Key features of Swyft for Mobile include:
- Identification of qualified prospects and personalized value propositions delivered in real-time based upon the sales agent location;
- Real-time recommendations for the best and most efficient sales route, including directions and travel times;
- Integration with Swyft Perfect PathTM for lead assignment, scheduling follow-up, and fulfillment of new sales;
- Point and click territory assignment;
- Sales manager reports and on-line dashboards that track: offers presented, sales results, agent productivity, and agent location.
With the launch of Swyft for Mobile, Swyft Technology extends its multi-channel, customer interaction management software suite, and integrates the field sales channel with other high volume customer interaction channels, including: call centers, web self-service portals, direct mail, email and more.
To read more, please visit www.getswyft.com
About Swyft Technology:
Swyft Technology empowers organizations of any size, in any industry, to delight their customers through personalized interactions; seamlessly integrated across every communication channel – including call centers, websites, mobile devices and interactive voice response (IVR) units. Using a true software-as-a-service model, the Swyft Interaction Hub provides the shortest time to value with the least amount of risk. Swyft customers include cable companies, banks, telecom companies and insurance organizations.
