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  • Financial Times: US antitrust regulators plan to investigate Apple’s mobile advertising practices

    Financial Times: US antitrust regulators plan to investigate Apple’s mobile advertising practices

    Posted on June 10, 2010 | No Comments
    There's not a lot of details on this at the moment, but the Financial Times is reporting that US antitrust regulators plan to investigate Apple's mobile advertising practices to see whether they unfairly restrict rivals like Google and Microsoft. As you'll recall, Apple recently revised its rules on outside advertisers and, specifically, their ability to collect analytics on ads for the iPhone, iPad and iPod touch, effectively cutting out Google's AdMob in the process -- something the company's CEO has publicly complained about. What's next? That's still not certain -- the Financial Times says that while US regulators have taken an interest, it's still not clear whether the FTC or the Department of Justice will handle the investigation going forward.

    Financial Times: US antitrust regulators plan to investigate Apple's mobile advertising practices originally appeared on Engadget on Thu, 10 Jun 2010 12:23:00 EST. Please see our terms for use of feeds.

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  • Apple revises iOS rules on outside advertisers, cuts out Google, Adobe by implication

    Apple revises iOS rules on outside advertisers, cuts out Google, Adobe by implication

    Posted on June 8, 2010 | No Comments
    Apple and Google's newfound rivalry in the mobile advertising space was already pretty interesting to watch as it stood, and it looks like things just got more interesting still. As expected following Steve Jobs' comments at D8 last week, Apple has now revised its rules on advertising in iOS to allow outside advertisers to collect stats for ads, but the company has included some language in the new rules that seems to effectively cut out Google's AdMob. While it obviously doesn't mention Google by name, only "independent" advertising providers can collect tracking stats, and Apple says that any "advertising service provider owned by or affiliated with a developer or distributor of mobile devices, mobile operating systems or development environments other than Apple would not qualify as independent." That would seem to not only affect AdMob, but Adobe and Greystone's just-announced effort as well, considering it specifically mentions companies affiliated with "development environments other than Apple." Head on past the break for the complete relevant section.

    Continue reading Apple revises iOS rules on outside advertisers, cuts out Google, Adobe by implication

    Apple revises iOS rules on outside advertisers, cuts out Google, Adobe by implication originally appeared on Engadget on Tue, 08 Jun 2010 14:52:00 EST. Please see our terms for use of feeds.

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  • Sanyo debuts world’s shortest-focus (and 3D-ready) projector

    Sanyo debuts world’s shortest-focus (and 3D-ready) projector

    Posted on May 18, 2010 | No Comments
    We're about to get yet another 3D-enabled piece of hardware, and this time, it's a projector. Sanyo's PDG-DWL2500J, announced today in Japan (press release in English), is not only "3D ready", but it also boasts the world's shortest projection distance (just 32cm to project images that are 80 inches in size) for projectors weighing less than 9kg.

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  • Hulu not switching to HTML 5 for the iPad

    Hulu not switching to HTML 5 for the iPad

    Posted on May 13, 2010 | No Comments
    VP Eugene Wei might have overstepped recently when he posted to the Hulu company blog that they are looking at HTML 5, but don't expect it to meet their needs any time soon. This is disappointing to iPad users since the current Hulu player won't work for them.

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  • Video: NewSight shows world’s largest glasses-free 3D display

    Video: NewSight shows world’s largest glasses-free 3D display

    Posted on April 21, 2010 | No Comments
    3D seems to be all the rage in the electronics industry at the moment, and not just among the bigger players. Now display specialist NewSight has developed what it claims is the world's largest autostereoscopic 3D display, showcased recently during an industry expo in Japan (where the company itself is based out of).

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  • Nice knowing you, AdBlock, but it’s time to move on

    Nice knowing you, AdBlock, but it’s time to move on

    Posted on March 17, 2010 | No Comments
    Today's a very important day in the history of me using the Internet, a history that began in late 1996. Ladies and gentleman, I have completely uninstalled AdBlock. I do believe that makes me a man in the Jewish faith, so I'll be expecting presents from all of you.

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  • TechCrunch Friday GiveAway: An Apple iPad #CRUNCH

    TechCrunch Friday GiveAway: An Apple iPad #CRUNCH

    Posted on March 12, 2010 | No Comments
    It's Apple iPad day, and every early adopter worth their salt is pre-ordering one of the soon to be ubiquitous little devices and counting the days until they get their hands on it on April 3. You've been waiting on this thing since December 2008, after all. We know you've already bought two for yourselves, the limit, because that's how TechCrunch readers roll. We know this because we've told our advertisers that every single one of our 9.2 million monthly readers is a high disposable income influencer in technology and media that just loves to try out new things that they see advertised on TechCrunch. And since those advertisers believe us, we have the means to buy an extra iPad and give it to you. Even though you'll then have three of them. Because you, dear reader, are a high disposable income influencer. Read on for details...

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  • Location-based mobile advertising platform AdLocal enters America with years of Japan Know-how

    Location-based mobile advertising platform AdLocal enters America with years of Japan Know-how

    Posted on December 26, 2009 | No Comments
    Mobile advertising is poised to become a huge growth area, with research firm Kelsey Group seeing the market grow from just $160 million in 2008 to $3.1 billion in 2013. eMarketer projects mobile advertising spending in the US will balloon from $648 million in 2008 to over $3.3 billion in 2013. While some believe search will account for the biggest chunk of the market, others expect geo-aware advertising, another way of bringing "relevant" ads to users, to have a bright future, too. This is where AdLocal, a location-based, self-service mobile ad platform that (re-)launched yesterday, comes in. Offered by Sunnyvale-based Cirius Technologies USA, the platform has been around in Japan since 2006, currently commanding the largest share of location-based advertising in Japan's $1 billion [PDF] mobile ad space. And now Cirius is ready to utilize the years of experience the company gained in the world's most competitive mobile market in the US (AdLocal isn't available outside America and Japan at this point). AdLocal allows advertisers to manage their campaigns and publishers to add their mobile sites or applications by themselves through a Web-based dashboard. By locating a mobile user's physical location via GPS, cell identification and other methods, the mobile ad network can tell when a consumer is close to a specific business address and then serves up ads for that business in real-time.

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  • Gee, look, a Kindle on the The Big Bang Theory

    Gee, look, a Kindle on the The Big Bang Theory

    Posted on December 8, 2009 | No Comments
    Did you catch The Big Bang Theory last night? If so, then you probably noticed the Kindle awkwardly propped up in front of the telephone. I mean, it was only shown on screen about 17,000 times last night. We get it writers and advertisers, the characters on the show are nerds and probably have gadgets, [...]

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  • Now blinking LEDs can transmit information to cell phones via light

    Now blinking LEDs can transmit information to cell phones via light

    Posted on November 23, 2009 | No Comments
    I'm not really sure if this is good or bad news for end consumers, but a couple of Japanese companies have developed a technology that makes it possible to transmit information from blinking LEDs fixed on advertisements to cell phones - using only light. The companies involved in the development include some big names such as Toshiba or NEC. With this new system, Japanese cell phone users don't have to scan the ubiquitous QR codes anymore to access more information on a certain product or to get coupons but can obtain the data without being physically close to the ads. If you have an ad measuring 1sqm and place LEDs on it, for example, the target user can stand as far as five meters away (the distance can be longer in the case of larger ads). If the users are interested in what's being offered, it's enough to point the cell phone to the ad to instantly view the information on the screen.

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  • Airport Wi-Fi users tend to be well-off, rich folk

    Airport Wi-Fi users tend to be well-off, rich folk

    Posted on November 17, 2009 | No Comments
    It's a good time to be an airport Wi-Fi advertiser. According to a study just released by JiWire, the folks behind a lot of airport Wi-Fi, most people that use airport W-iFi are loaded and spend a good amount of time online while waiting for their flight. This means, of course, that Mr. Money Bags has plenty of time to click on the flashing banner ads that airport Wi-Fi generally sports. But check out these stats, I'm in the wrong game. I should be selling airport Wi-Fi ads.

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  • How do you like that, DVRs didn’t kill the television business after all

    How do you like that, DVRs didn’t kill the television business after all

    Posted on November 3, 2009 | No Comments
    Here's a story I first heard on Figure 4 Daily last night while farming for mageweave (no, I'm not lying): not only have DVRs not ruined the TV businesses, as we had been led to believe for so many years, but it turns out that the delayed viewings, and more accurate ratings, have given the networks exactly what they've always wanted. That, of course, is the opportunity to squeeze more money out of their advertisers.

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  • Daily Crunch: Down at the Station Edition

    Daily Crunch: Down at the Station Edition

    Posted on October 31, 2009 | No Comments
    Review: Sanyo Xacti CG10 compact HD camcorder Advertisers get creative at Waterloo Station, create craziness with projectors Heated slipper looks downright dangerous

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  • Advertisers get creative at Waterloo Station, create craziness with projectors

    Advertisers get creative at Waterloo Station, create craziness with projectors

    Posted on October 30, 2009 | No Comments
    Advertising is rough. People get jaded, technology gets old. Viral videos aren't what they used to be. It's not just a case of throwing a simple website up and hoping they come to you, you have to actually work for it. Projectors seem to be where it's at these days. Companies are using them on walls, pool tables, and now train stations. Sweet video inside.

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  • Are you attending a Windows 7 Launch Party?

    Are you attending a Windows 7 Launch Party?

    Posted on October 22, 2009 | No Comments
    The night is almost here. I hope my Windows 7 Launch Party guests aren't expecting much. I mean, they're welcome to go hang out on my Windows 7 computer and putz around on it. I don't care, but I'm going to be drinking some refreshing High Life far away from that wretched device. I only have a few people coming to my launch party and they will all be leaving with a gift bag filled with Windows 7 crap courtesy of Microsoft and random advertisers. But how about you? Are you attending or hosting one of these infamous events tonight or in the coming days?

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