Audience Measurement Archive

  • Video: The Samsung Audience Measurement System

    Video: The Samsung Audience Measurement System

    This is an experimental Samsung system for ad targeting. You walk up to a sign and it can tell if you're a man or a woman and, potentially, replace the ad on the sign with something you'd be interested in. It will also keep track of people walking through your mall who stop at the sign. The system can also figure out how many of each sex are in the herd and act accordingly. While it seems like a great way to target advertising, I find it really creepy. You?

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  • FLO TV partners with Rentrak to launch first mobile TV analytics system in U.S.

    FLO TV partners with Rentrak to launch first mobile TV analytics system in U.S.

    Late last week, FLO TV, a wholly owned subsidiary of mobile chip juggernaut Qualcomm, announced that it has joined forces with Rentrak to create the “first comprehensive audience measurement and reporting system for multicast mobile TV in the U.S.” Think Nielsen Ratings, but specifically for TV piped to and viewed exclusively on mobile devices. According to [...]

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