Campaigns Archive

  • Sony Japan teases “VAIO New Ultra Mobile”

    Sony Japan teases “VAIO New Ultra Mobile”

    Posted on April 28, 2010 | No Comments
    Remember Sony Japan's unusual promotion campaign for an 8-inch netbook (or ultra-mobile PC, as the Japanese like to call these devices) from December 2008? The target group was amused with the campaign. And it appears the marketing coup helped Sony actually sell the Vaio P, as the company today updated its Japanese site with yet another teaser for yet another "mysterious" netbook.

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  • Location-based mobile advertising platform AdLocal enters America with years of Japan Know-how

    Location-based mobile advertising platform AdLocal enters America with years of Japan Know-how

    Posted on December 26, 2009 | No Comments
    Mobile advertising is poised to become a huge growth area, with research firm Kelsey Group seeing the market grow from just $160 million in 2008 to $3.1 billion in 2013. eMarketer projects mobile advertising spending in the US will balloon from $648 million in 2008 to over $3.3 billion in 2013. While some believe search will account for the biggest chunk of the market, others expect geo-aware advertising, another way of bringing "relevant" ads to users, to have a bright future, too. This is where AdLocal, a location-based, self-service mobile ad platform that (re-)launched yesterday, comes in. Offered by Sunnyvale-based Cirius Technologies USA, the platform has been around in Japan since 2006, currently commanding the largest share of location-based advertising in Japan's $1 billion [PDF] mobile ad space. And now Cirius is ready to utilize the years of experience the company gained in the world's most competitive mobile market in the US (AdLocal isn't available outside America and Japan at this point). AdLocal allows advertisers to manage their campaigns and publishers to add their mobile sites or applications by themselves through a Web-based dashboard. By locating a mobile user's physical location via GPS, cell identification and other methods, the mobile ad network can tell when a consumer is close to a specific business address and then serves up ads for that business in real-time.

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  • Volkswagen ‘launches’ the 2010 GTI on the iPhone with Real Racing GTI game

    Volkswagen ‘launches’ the 2010 GTI on the iPhone with Real Racing GTI game

    Posted on October 22, 2009 | No Comments
    To call us a “car blog” would sorta be stretching the truth. Occasionally one of the guys—aka Matt Burns—will do a car story, yeah, but that's primarily because he thinks he's James May. I have no such illusions of grandeur; I'm just sitting at a desk typing things, and writing student loan checks… Before this gets any further off track, the news: Volkswagen has teamed up with the guys behind Real Racing, Firemint, <to “launch” the new 2010 VW GTI. By downloading the app to your iPhone or iPod touch, you can drive around—for free, mind you—the car you wish you owned.

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  • AT&T’s GOP senators back off anti-Net Neutrality stance, now open to ‘dialogue’ with FCC

    AT&T’s GOP senators back off anti-Net Neutrality stance, now open to ‘dialogue’ with FCC

    Posted on September 24, 2009 | No Comments
    A bit of an update to that whole AT&T-linked senators story from the other day. Well, our complaining must have worked because the senators will no longer try to block Net Neutrality. USA!

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  • Someone needs to stop playing Shadowrun: New Orleans Arcology Habitat

    Someone needs to stop playing Shadowrun: New Orleans Arcology Habitat

    Posted on August 18, 2009 | No Comments
    noah-01I remember dreaming about living in an arcology while I read William Gibson's Count Zero. I planned out elaborate arcology floor plans for various aborted Shadowrun campaigns. All the while, I knew these megastructures were things of science fiction -- like the flying car I always wanted -- that I could dream about but never enjoy in my lifetime. I couldn't help but laugh, then, when I read about the New Orleans Arcology Habitat. And it wasn't just for the funny name.

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