Marketing Campaign Archive

  • App Developer Raising $450,000 in 7 Days for FLASHLIGHT app on appbackr

    Posted on February 13, 2012 | No Comments
    var AdBrite_Title_Color = '0000FF'; var AdBrite_Text_Color = '000000'; var AdBrite_Background_Color = 'FFFFFF'; var AdBrite_Border_Color = 'CCCCCC'; var AdBrite_URL_Color = '008000'; try{var AdBrite_Iframe=window.top!=window.self?2:1;var AdBrite_Referrer=document.referrer==''?document.location:document.referrer;AdBrite_Referrer=encodeURIComponent(AdBrite_Referrer);}catch(e){var AdBrite_Iframe='';var AdBrite_Referrer='';} document.write(String.fromCharCode(60,83,67,82,73,80,84));document.write(' src="http://ads.adbrite.com/mb/text_group.php?sid=2053203&zs=3436385f3630&ifr='+AdBrite_Iframe+'&ref='+AdBrite_Referrer+'" type="text/javascript">');document.write(String.fromCharCode(60,47,83,67,82,73,80,84,62)); PALO ALTO, Calif.–(BUSINESS WIRE)–FLASHLIGHT, the highly successful iPhone® app from developer i4software®, is launching a new app...

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  • T-Mobile myTouch 3G Slide coming June 2nd for $179.99

    T-Mobile myTouch 3G Slide coming June 2nd for $179.99

    Posted on May 20, 2010 | No Comments
    At first, there was one. One rumor to rule them all. According to this rumor, the myTouch Slide would be hitting store shelves on June 2nd. And then.. another was born. The sky darkened and the sun fell black; according to this second rumor, the myTouch Slide would be reaching stores not on June 2nd, but [...]

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  • Reebok’s ZigTech likened to ‘an energy drink for your feet’

    Reebok’s ZigTech likened to ‘an energy drink for your feet’

    Posted on February 5, 2010 | No Comments
    Oh-kaaay. So Reebok has developed something called ZigTech – basically a zig-zag type foam for running shoes that’s supposed to ease the load on your leg muscles. And one of the first snippets from the press release is, “ZigTech allows your key leg muscles to do less, so you can do more. Simply put, it’s like an energy drink for your feet.”

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  • Acriche unveils first 100 lm/W AC LED light

    Acriche unveils first 100 lm/W AC LED light

    Posted on February 1, 2010 | No Comments
    I like the idea of LED lights, as I'm sure you do, too. Like you, I dislike the inefficiencies of incandescent bulbs, although I like the bright, warm light they produce. Like you, I like the power efficiency of CFL bulbs, although I dislike all that nasty mercury inside them. LED lights look like a big win, except, of course, for the fact that the light is either too diffuse to be useful, or too focused to make a general purpose bulb. Acriche, a division of Seoul Semiconductor, may be changing the game with their announcement of a 100 lm/W LED bulb. Full press release inside!

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  • Reminder: Palm Pre Plus and Pixi Plus now available from Verizon

    Reminder: Palm Pre Plus and Pixi Plus now available from Verizon

    Posted on January 25, 2010 | No Comments
    Hey! Guess what? The Palm Pixi Plus and Pre Plus are now available for Verizon! You sure as hell wouldn’t know that from looking at Verizon Wireless’ front page today, where there’s no mention of either handset in sight. This “Eh, whatever” launch approach is the same one Verizon took with the BlackBerry Storm [...]

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  • Let’s feign surprise: Modern Warfare 2 was the most pirated game of 2009

    Let’s feign surprise: Modern Warfare 2 was the most pirated game of 2009

    Posted on December 28, 2009 | No Comments
    <img src="http://www.crunchgear.com/wp-content/uploads/2009/12/umabanana.jpg"Spore was the most pirated game of 2008, but that needs to be viewed through the lens of EA wrapping the legitimate, retail copy of the game with all sorts of DRM nonsense that made it unplayable under certain situations. You know, like putting the disc in your drive and expecting it to work. It was easier to pirate it than play the copy you bought at the store. Insane, yes. Modern Warfare 2 was the most pirated game of 2009, also known as "this year," primarily because it was backed by a zillion dollar marketing campaign. That, and people like shooting at each other, virtually.

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  • Windows Marketplace now available for Windows Mobile 6.0 and 6.1

    Windows Marketplace now available for Windows Mobile 6.0 and 6.1

    Posted on November 16, 2009 | No Comments
    Long before Windows Marketplace launched on Windows Mobile 6.5 as Microsoft's answer to the App-Store-Craze, we knew it would be extended down into Windows Mobile 6.0 and 6.1 - the only question was "When?. The answer, it seems, is today. Microsoft has just announced that the Marketplace is available to 6.0 and 6.1 users beginning immediately.

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  • Palm Pixi Review: Not for everyone, but it fits a niche

    Palm Pixi Review: Not for everyone, but it fits a niche

    Posted on November 14, 2009 | No Comments
    Palm and Sprint have taken a very different approach to the launch of the Pixi than they did with its slightly older and slightly brawnier brother, the Palm Pre. In the days leading up to the Pre, both parties were on full attack mode; keynotes were held, massive tradeshow booths were built, full page newspaper [...]

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  • Activision calls DJ Hero but a ‘first step’ in expanding the music game genre beyond rock

    Activision calls DJ Hero but a ‘first step’ in expanding the music game genre beyond rock

    Posted on November 6, 2009 | No Comments
    Here's comes another DJ Hero story. Activision called the game's launch “successful” at a conference call yesterday, saying that the game represents a “first step toward diversifying beyond rock” and into other genres, like hip hop and electronic music. In other words, the game's soft sales aren't necessarily a cause for alarm (if you were ever concerned in the first place).

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  • Too expensive? DJ Hero sales ‘modest’

    Too expensive? DJ Hero sales ‘modest’

    Posted on November 3, 2009 | No Comments
    While there's no hard numbers, an analyst over at Capital Markets has called the sales of DJ Hero “modest.” Usually you want phrases like “brisk pace” and “exceeding expectations” when you release big ticket games like DJ Hero, but it doesn't seem to be happening here.

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  • Smartphone Showdown: iPhone 3GS vs Motorola Droid

    Smartphone Showdown: iPhone 3GS vs Motorola Droid

    Posted on October 30, 2009 | No Comments
    sidebysidea If hype were to be believed, the Motorola DROID is the pièce de résistance of the mobile world; the conclusive creation sent down by the Great Smartphone in the sky to rid us of our woes. It would prepare your breakfast promptly each morning, tuck you in at night, and, maybe -- just maybe -- knock the iPhone down a notch or two. Beginning about a week before its launch (largely due to Verizon's incredibly intense marketing campaign) I began getting calls and tweets from friends and colleagues asking about the Droid. They always had two questions: the first would be something like "What do you think of the Droid?", followed by "Would you recommend it over the iPhone?" Same questions, each.. and.. every.. time. I've been using the Droid as my primary phone for a few days now, and I think I'm finally ready to answer them.

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  • Here are the HTC commercials 95% of YOU will see in the next 6 months anyway

    Here are the HTC commercials 95% of YOU will see in the next 6 months anyway

    Posted on October 26, 2009 | No Comments
    mocoNews ran an interesting article this morning about the massive marketing campaign HTC is plotting. Apparently, the Taiwanese mobile handset maker is about to launch a multi-million dollar advertising campaign over the next 6 months with the aim of becoming a household name in the United States. The company's Executive Director of Marketing, Steven Seto, formerly head of Starbucks’ global brand strategy, tells mocoNews that the campaign is designed to put the HTC brand will be in front of 95 percent of adult cellphone owners in the U.S.

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  • CrunchGear Week in Review: Surfer’s Surprise Edition

    CrunchGear Week in Review: Surfer’s Surprise Edition

    Posted on October 3, 2009 | No Comments
    Here are some stories you might have missed this week. LED lightbulb puts out equivalent of 60 watt bulb, uses only 6 watts Oh yes you can bike to the beach with your surfboard Mighty Mouse 2: Apple planning to upgrade its ill-fated mouse?

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  • Daily Crunch: Night Stalkers Edition

    Daily Crunch: Night Stalkers Edition

    Posted on October 2, 2009 | No Comments
    Punch Camera prints with a hole-punch DIY Werewolf Costume DIY garage door sensor

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  • Peter Ha died on July 6, 2009

    Peter Ha died on July 6, 2009

    Posted on July 8, 2009 | No Comments
    No joke, I just received my obituary in the mail today at the office. Apparently, I died while surfing at Rockaway on Monday, July 6th. That’s news to me. I’ve never surfed Rockaway. The contents of this rusty jar are quite puzzling and I was met with the following note. This jar holds a story - [...]

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