Marketing Archive

  • Videos: Mobile robot RODEM

    Videos: Mobile robot RODEM

    There's certainly no shortage of so-called mobility robots, but major Japanese robot maker tmsuk's offering seems to be quite cool. In fact, the RODEM (short for "Robot De Enjoy Mobility") is being pitched as a mix between robot, wheelchair and ultra-small vehicle (or "Universal Vehicle" [JP, PDF], in tmsuk's marketing language).

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  • TRON controllers will be available for purchase

    TRON controllers will be available for purchase

    Rejoice user! Devin won't be keeling over from auto-erotic asphyxiation after all. The TRON controllers that he saw at E3 and threatened to hold his breath over? Well, they are going to be for sale. To be honest, I haven't considered replacing my stock Xbox 360 controllers until this point, but now I'm afraid I have no choice.

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  • Find out what evil lurks inside the Xbox 360 Slim

    Find out what evil lurks inside the Xbox 360 Slim

    Wondering what's in the new Xbox Slim? No? Well tough, it's a slow news day, and I'm writing about it, so you're just going to have to read it. Microsoft has been hard at work on the the 360 Slim for a while and it's only fair that you pay attention and see what's they've done to improve the original hardware and make the new system run cooler, quieter, and more efficiently.

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  • Sony Ericsson spends some marketing bucks, christens its accessories ‘Extras’

    Sony Ericsson spends some marketing bucks, christens its accessories ‘Extras’

    Long gone are the simple times when accessories were just accessories, apparently, because Sony Ericsson is making a pretty big deal that they all fall under the umbrella of an actual brand now: "Extras." Yes, "Extras" with a capital "E," as opposed to saying "hey, I'm going to buy some extras with my phone." Totally different animal here, you see. To commemorate the occasion, Sony Ericsson is kicking off the Extras brand on the right foot with the VH110 and VH410 Bluetooth headsets (pictured left and right, r