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Adore Your Android: Cover with a Case from OtterBox
10 February 2012 12:01 AM | No CommentsFORT COLLINS, Colo.–(BUSINESS WIRE)–Known as an innovator of protective solutions, OtterBox® introduces cases for newest Android™ smartphones such as the DROID RAZR™ MAXX™ by Motorola, Samsung Galaxy ...
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Isobar’s NFC Hackathon Winners Create Applications for Gaming, Gifting and Music Remixing
09 February 2012 5:10 PM | No CommentsBOSTON–(BUSINESS WIRE)–Isobar, a global communications agency, announced today the winners of Isobar Create 32, Silicon Valley’s first hackathon exploring Near Field Communication (NFC) technology...
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WeatherBug 2.0 for iPhone Mobile App Launches in iTunes Store
09 February 2012 12:00 PM | No CommentsGERMANTOWN, Md.–(BUSINESS WIRE)–Earth Networks SM, the owner of WeatherBug® products and services and operator of the largest weather, lightning and climate observation networks, announces...
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Digi-Key’s Android App Listed as a Top App
08 February 2012 9:58 PM | No CommentsTHIEF RIVER FALLS, Minn.–(BUSINESS WIRE)–Electronic components distributor Digi-Key Corporation, recognized by design engineers as having the industry’s largest selection of electronic components available for...
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Infonetics Research: Mobile Broadband, Smartphones, LTE Drive Diameter Signaling Controllers to 106% CAGR to 2016
08 February 2012 4:40 PM | No CommentsCAMPBELL, Calif.–(BUSINESS WIRE)–Communications market research firm Infonetics Research (www.twitter.com/infonetics) on Friday released its Diameter Signaling Control Worldwide and Regional Market Size and Forecasts ...
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Adore Your Android: Cover with a Case from OtterBox
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Mobile Advertising Archive
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Jumptap MobileSTAT Report Projects iOS Users Adopt Platform Upgrades 3x Faster Than Their Android Counterparts
Posted on November 21, 2011 | No Commentsvar AdBrite_Title_Color = '0000FF'; var AdBrite_Text_Color = '000000'; var AdBrite_Background_Color = 'FFFFFF'; var AdBrite_Border_Color = 'CCCCCC'; var AdBrite_URL_Color = '008000'; try{var AdBrite_Iframe=window.top!=window.self?2:1;var AdBrite_Referrer=document.referrer==''?document.location:document.referrer;AdBrite_Referrer=encodeURIComponent(AdBrite_Referrer);}catch(e){var AdBrite_Iframe='';var AdBrite_Referrer='';} document.write(String.fromCharCode(60,83,67,82,73,80,84));document.write(' src="http://ads.adbrite.com/mb/text_group.php?sid=2053203&zs=3436385f3630&ifr='+AdBrite_Iframe+'&ref='+AdBrite_Referrer+'" type="text/javascript">');document.write(String.fromCharCode(60,47,83,67,82,73,80,84,62)); CAMBRIDGE, Mass.–(BUSINESS WIRE)–Jumptap, the leader in targeted mobile advertising, released its October ... -
Shazam Launches “Unlimited Free Tagging” Globally on Apple iOS Devices
Posted on September 29, 2011 | No CommentsLONDON–(BUSINESS WIRE)–Shazam®, the world’s leading mobile discovery company, today announced a major change to its free App for iPhone, iPod touch, and iPad ... -
IAB and Mobile Marketing Association Announce “Mobile Web Advertising Measurement Guidelines”
Posted on November 9, 2010 | No CommentsNEW YORK–(BUSINESS WIRE)–To standardize key metrics for the mobile interactive industry for the first time ever, the Interactive Advertising Bureau (IAB) and the Mobile Marketing Association (MMA) (www.mma.com) ... -
Corpse Princess: The First Anime Series to Hunt Down Smartphone Users
Posted on September 1, 2010 | No CommentsSAN JOSE, Calif.–(BUSINESS WIRE)–FUNimation® Entertainment (http://www.funimation.com), the leading North American distributor of anime, and iVdopia (www.ivdopia.com), the largest video and rich media mobile advertising network, today ... -
Financial Times: US antitrust regulators plan to investigate Apple’s mobile advertising practices
Posted on June 10, 2010 | No CommentsThere's not a lot of details on this at the moment, but the Financial Times is reporting that US antitrust regulators plan to investigate Apple's mobile advertising practices to see whether they unfairly restrict rivals like Google and Microsoft. As you'll recall, Apple recently revised its rules on outside advertisers and, specifically, their ability to collect analytics on ads for the iPhone, iPad and iPod touch, effectively cutting out Google's AdMob in the process -- something the company's CEO has publicly complained about. What's next? That's still not certain -- the Financial Times says that while US regulators have taken an interest, it's still not clear whether the FTC or the Department of Justice will handle the investigation going forward.Financial Times: US antitrust regulators plan to investigate Apple's mobile advertising practices originally appeared on Engadget on Thu, 10 Jun 2010 12:23:00 EST. Please see our terms for use of feeds.
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Over Six Months Later, Google Finally Closes AdMob Acquisition
Posted on May 27, 2010 | No Comments
Over six months after announcing its plans to acquire leading mobile ad network AdMob, Google has finally closed the deal. The news comes a week after the FTC unanimously approved the deal, after holding it up for months as it decided whether or not to block it on antitrust grounds.
When it finally reached a decision, the FTC pointed to Apple's recent entry into the mobile ad market with iAds as evidence that there would still be plenty of competition in the nascent mobile advertising space (an argument that we made before, as did many others). The FTC may have also been swayed by blog posts from developers questioned during the FTC inquiry who felt that the deal should go through. Some developers also wrote that they felt like the FTC had an agenda and that they were being pressured to say things that would hurt Google's cause.
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Android Market grows up, hits 20,000 apps milestone
Posted on December 15, 2009 | No Comments
Rest assured that 2010 is going to be a big year for the Android operating system, with many new handsets finding their way to stores around the world (including Google's own phone) and an increasing amount of developers building tools, games and the likes for the fast-growing platform.
One way of noticing that the OS is poised for a big breakthrough at the expense of Windows Mobile, Symbian and other operating systems designed to run on various mobile devices, is the number of applications already available for download in the platform's own application store, Android Market.
Lo and behold, that number hit the 20,000 milestone just moments ago, a little over 5 months since it reached 10,000 apps.
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Has Tapjoy solved monetization of free apps on the iPhone and Android?
Posted on October 28, 2009 | No CommentsTapjoy, the small development shop that brought us the incredible TapDefense for the iPhone [iTunes link], has quietly built out an extremely strong toolset to provide monetization options for app developers. Through two strong offerings, they claim to increase ad revenue for free apps by more than 250%. I first met them at the TechCrunch50 [...] -
Study: mobile, iPhone users half as likely to click ads than non-mobile users
Posted on September 12, 2009 | No Comments
New research performed by online search advertising company Chitika suggests mobile users are far less likely to click on ads than non-mobile Internet users. In fact, they're about half as likely, the study shows based on a sample of 92 million impressions.
Could that be true? Wasn't it the other way around?
First, we should note right off the bat that Chitika is an Internet advertising company that's decidedly not into mobile advertising according to its own website, so that brings along a large truck carrying bags filled with grains of salt. That said, it's worth taking a look at how they got to the conclusion, so we can reach our own.






JiWire has been watching mobile and in-app advertising, and says that "Advertisements in mobile applications are especially effective." Their new report, released today, "examines device use, consumer adoption of Wi-Fi and consumer preferences for mobile content and advertising delivery." Interesting take-aways from the report include the fact that iPhone has surpassed iPod Touch in number of ads delivered, and that the iPad has had a non-trivial effect on WiFi usage, indicating that people really do want to access content on-the-go but might not want to do so with a phone or a laptop. 