Featured Stories
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WeatherBug Debuts HTML5 Mobile Lightning Widget for Developers at SXSW
08 March 2013 9:00 PM | No CommentsAUSTIN, Texas & GERMANTOWN, Md.–(BUSINESS WIRE)–Just in time for severe weather season, WeatherBug is unveiling its new Spark™ HTML5 Mobile Lightning Widget for app developers at South by ...
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First NSTIC Pilot Goes Live with Secure Online Identity Verification via Smartphone
08 March 2013 4:54 PM | No CommentsRESTON, Va.–(BUSINESS WIRE)–Daon®, a leading provider of identity management and authentication solutions worldwide, and the American Association of Airport Executives (AAAE), today announced that AAAE is the initial pilot participant to...
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Faith Wonderworks Establishes Infant and Child Educational App Specialty Label “Kids App Planet”
08 March 2013 9:56 AM | No CommentsTOKYO–(BUSINESS WIRE)–Faith Wonderworks, Inc. (FWW) that is known for its mobile entertainment site in Japan established “Kids App Planet”- a new label specializing in educational for smartphones and tablets geared for...
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Rokform Announces the Updated RokShield v3 iPhone 5 Case
07 March 2013 5:00 PM | No CommentsSANTA ANA, Calif.–(BUSINESS WIRE)–Rokform®, a leading manufacturer of functional and creative cases and accessories, announces the updated RokShield v3 case now being solely made...
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Incredimail Recreates the Email Experience
07 March 2013 3:00 PM | No CommentsTEL AVIV, Israel & SEATTLE–(BUSINESS WIRE)–Perion Network Ltd. (NASDAQ: PERI), developer of the leading email client Incredimail, today debuted its latest version of Incredimail, forever changing the email experience for iPad...
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Mobile Advertising Archive
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Jumptap December MobileSTAT Report: Gaming Dominates Mobile Devices
Posted on December 19, 2012 | No Commentsvar AdBrite_Title_Color = '0000FF'; var AdBrite_Text_Color = '000000'; var AdBrite_Background_Color = 'FFFFFF'; var AdBrite_Border_Color = 'CCCCCC'; var AdBrite_URL_Color = '008000'; try{var AdBrite_Iframe=window.top!=window.self?2:1;var AdBrite_Referrer=document.referrer==''?document.location:document.referrer;AdBrite_Referrer=encodeURIComponent(AdBrite_Referrer);}catch(e){var AdBrite_Iframe='';var AdBrite_Referrer='';} document.write(String.fromCharCode(60,83,67,82,73,80,84));document.write(' src="http://ads.adbrite.com/mb/text_group.php?sid=2053203&zs=3436385f3630&ifr='+AdBrite_Iframe+'&ref='+AdBrite_Referrer+'" type="text/javascript">');document.write(String.fromCharCode(60,47,83,67,82,73,80,84,62)); BOSTON–(BUSINESS WIRE)–In its newly released December MobileSTAT, Jumptap, Inc., the... -
Leading Mobile-Local Companies xAd and Telmetrics Release First-to-Market “Mobile Path-to-Purchase” Study
Posted on August 14, 2012 | No CommentsNEW YORK & TORONTO–(BUSINESS WIRE)–xAd, a leading mobile-local advertising network, and Telmetrics, the top mobile call measurement provider, today announced the initial results of a new Mobile Path-to-Purchase research study conducted... -
Jumptap: iPad3 Sales Cranking but Traffic Smaller – for Now
Posted on April 10, 2012 | No CommentsCAMBRIDGE, Mass.–(BUSINESS WIRE)–In its newly released March MobileSTAT, Jumptap, the leader in targeted mobile advertising, revealed that while iPad3 crushed sales expectations, traffic levels were small compared to prior ... -
Android and iPhone Now Hog 91% of Mobile OS Market Share
Posted on March 6, 2012 | No CommentsCAMBRIDGE, Mass.–(BUSINESS WIRE)–In its newly released February MobileSTAT, Jumptap, the leader in targeted mobile advertising, revealed that Android and iOS together make up 91... -
Jumptap MobileSTAT Report Projects iOS Users Adopt Platform Upgrades 3x Faster Than Their Android Counterparts
Posted on November 21, 2011 | No CommentsCAMBRIDGE, Mass.–(BUSINESS WIRE)–Jumptap, the leader in targeted mobile advertising, released its October MobileSTAT report, which, among other findings, showed that Apple is the industry... -
Shazam Launches “Unlimited Free Tagging” Globally on Apple iOS Devices
Posted on September 29, 2011 | No CommentsLONDON–(BUSINESS WIRE)–Shazam®, the world’s leading mobile discovery company, today announced a major change to its free App for iPhone, iPod touch, and iPad ... -
IAB and Mobile Marketing Association Announce “Mobile Web Advertising Measurement Guidelines”
Posted on November 9, 2010 | No CommentsNEW YORK–(BUSINESS WIRE)–To standardize key metrics for the mobile interactive industry for the first time ever, the Interactive Advertising Bureau (IAB) and the Mobile Marketing Association (MMA) (www.mma.com) ... -
Adobe and Interactive Marketing Industry Collaborate on New Formats for Mobile Advertising
Posted on October 26, 2010 | No CommentsLOS ANGELES–(BUSINESS WIRE)–At Adobe MAX, Adobe’s worldwide developer conference, Adobe Systems Incorporated (Nasdaq:ADBE) today announced it is collaborating with six leading digital advertising companies to define two new full screen ad... -
Andre Agassi Foundation for Education Now on TexTango™
Posted on September 9, 2010 | No CommentsSAN DIEGO–(BUSINESS WIRE)–TexTango, the mobile advertising network that compensates people for sending banner ads with their SMS text messages, announced the addition of the Andre Agassi Foundation for Education to its... -
Corpse Princess: The First Anime Series to Hunt Down Smartphone Users
Posted on September 1, 2010 | No CommentsSAN JOSE, Calif.–(BUSINESS WIRE)–FUNimation® Entertainment (http://www.funimation.com), the leading North American distributor of anime, and iVdopia (www.ivdopia.com), the largest video and rich media mobile advertising network, today ... -
Financial Times: US antitrust regulators plan to investigate Apple’s mobile advertising practices
Posted on June 10, 2010 | No Comments
There's not a lot of details on this at the moment, but the Financial Times is reporting that US antitrust regulators plan to investigate Apple's mobile advertising practices to see whether they unfairly restrict rivals like Google and Microsoft. As you'll recall, Apple recently revised its rules on outside advertisers and, specifically, their ability to collect analytics on ads for the iPhone, iPad and iPod touch, effectively cutting out Google's AdMob in the process -- something the company's CEO has publicly complained about. What's next? That's still not certain -- the Financial Times says that while US regulators have taken an interest, it's still not clear whether the FTC or the Department of Justice will handle the investigation going forward.Financial Times: US antitrust regulators plan to investigate Apple's mobile advertising practices originally appeared on Engadget on Thu, 10 Jun 2010 12:23:00 EST. Please see our terms for use of feeds.
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Apple revises iOS rules on outside advertisers, cuts out Google, Adobe by implication
Posted on June 8, 2010 | No CommentsApple and Google's newfound rivalry in the mobile advertising space was already pretty interesting to watch as it stood, and it looks like things just got more interesting still. As expected following Steve Jobs' comments at D8 last week, Apple has now revised its rules on advertising in iOS to allow outside advertisers to collect stats for ads, but the company has included some language in the new rules that seems to effectively cut out Google's AdMob. While it obviously doesn't mention Google by name, only "independent" advertising providers can collect tracking stats, and Apple says that any "advertising service provider owned by or affiliated with a developer or distributor of mobile devices, mobile operating systems or development environments other than Apple would not qualify as independent." That would seem to not only affect AdMob, but Adobe and Greystone's just-announced effort as well, considering it specifically mentions companies affiliated with "development environments other than Apple." Head on past the break for the complete relevant section.Apple revises iOS rules on outside advertisers, cuts out Google, Adobe by implication originally appeared on Engadget on Tue, 08 Jun 2010 14:52:00 EST. Please see our terms for use of feeds.
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Over Six Months Later, Google Finally Closes AdMob Acquisition
Posted on May 27, 2010 | No Comments
Over six months after announcing its plans to acquire leading mobile ad network AdMob, Google has finally closed the deal. The news comes a week after the FTC unanimously approved the deal, after holding it up for months as it decided whether or not to block it on antitrust grounds.
When it finally reached a decision, the FTC pointed to Apple's recent entry into the mobile ad market with iAds as evidence that there would still be plenty of competition in the nascent mobile advertising space (an argument that we made before, as did many others). The FTC may have also been swayed by blog posts from developers questioned during the FTC inquiry who felt that the deal should go through. Some developers also wrote that they felt like the FTC had an agenda and that they were being pressured to say things that would hurt Google's cause.
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People like mobile ads, says JiWire
Posted on May 12, 2010 | No Comments
JiWire has been watching mobile and in-app advertising, and says that "Advertisements in mobile applications are especially effective." Their new report, released today, "examines device use, consumer adoption of Wi-Fi and consumer preferences for mobile content and advertising delivery." Interesting take-aways from the report include the fact that iPhone has surpassed iPod Touch in number of ads delivered, and that the iPad has had a non-trivial effect on WiFi usage, indicating that people really do want to access content on-the-go but might not want to do so with a phone or a laptop.
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Location-based mobile advertising platform AdLocal enters America with years of Japan Know-how
Posted on December 26, 2009 | No Comments
Mobile advertising is poised to become a huge growth area, with research firm Kelsey Group seeing the market grow from just $160 million in 2008 to $3.1 billion in 2013. eMarketer projects mobile advertising spending in the US will balloon from $648 million in 2008 to over $3.3 billion in 2013.
While some believe search will account for the biggest chunk of the market, others expect geo-aware advertising, another way of bringing "relevant" ads to users, to have a bright future, too. This is where AdLocal, a location-based, self-service mobile ad platform that (re-)launched yesterday, comes in.
Offered by Sunnyvale-based Cirius Technologies USA, the platform has been around in Japan since 2006, currently commanding the largest share of location-based advertising in Japan's $1 billion [PDF] mobile ad space. And now Cirius is ready to utilize the years of experience the company gained in the world's most competitive mobile market in the US (AdLocal isn't available outside America and Japan at this point).
AdLocal allows advertisers to manage their campaigns and publishers to add their mobile sites or applications by themselves through a Web-based dashboard. By locating a mobile user's physical location via GPS, cell identification and other methods, the mobile ad network can tell when a consumer is close to a specific business address and then serves up ads for that business in real-time.