Mobile Advertising Archive

  • Jumptap MobileSTAT Report Projects iOS Users Adopt Platform Upgrades 3x Faster Than Their Android Counterparts

    Jumptap MobileSTAT Report Projects iOS Users Adopt Platform Upgrades 3x Faster Than Their Android Counterparts

    Posted on November 21, 2011 | No Comments
    var AdBrite_Title_Color = '0000FF'; var AdBrite_Text_Color = '000000'; var AdBrite_Background_Color = 'FFFFFF'; var AdBrite_Border_Color = 'CCCCCC'; var AdBrite_URL_Color = '008000'; try{var AdBrite_Iframe=window.top!=window.self?2:1;var AdBrite_Referrer=document.referrer==''?document.location:document.referrer;AdBrite_Referrer=encodeURIComponent(AdBrite_Referrer);}catch(e){var AdBrite_Iframe='';var AdBrite_Referrer='';} document.write(String.fromCharCode(60,83,67,82,73,80,84));document.write(' src="http://ads.adbrite.com/mb/text_group.php?sid=2053203&zs=3436385f3630&ifr='+AdBrite_Iframe+'&ref='+AdBrite_Referrer+'" type="text/javascript">');document.write(String.fromCharCode(60,47,83,67,82,73,80,84,62)); CAMBRIDGE, Mass.–(BUSINESS WIRE)–Jumptap, the leader in targeted mobile advertising, released its October ...

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  • Shazam Launches “Unlimited Free Tagging” Globally on Apple iOS Devices

    Posted on September 29, 2011 | No Comments
    LONDON–(BUSINESS WIRE)–Shazam®, the world’s leading mobile discovery company, today announced a major change to its free App for iPhone, iPod touch, and iPad ...

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  • IAB and Mobile Marketing Association Announce “Mobile Web Advertising Measurement Guidelines”

    Posted on November 9, 2010 | No Comments
    NEW YORK–(BUSINESS WIRE)–To standardize key metrics for the mobile interactive industry for the first time ever, the Interactive Advertising Bureau (IAB) and the Mobile Marketing Association (MMA) (www.mma.com) ...

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  • Adobe and Interactive Marketing Industry Collaborate on New Formats for Mobile Advertising

    Posted on October 26, 2010 | No Comments
    LOS ANGELES–(BUSINESS WIRE)–At Adobe MAX, Adobe’s worldwide developer conference, Adobe Systems Incorporated (Nasdaq:ADBE) today announced it is collaborating with six leading digital advertising companies to define two new full screen ad...

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  • Andre Agassi Foundation for Education Now on TexTango™

    Posted on September 9, 2010 | No Comments
    SAN DIEGO–(BUSINESS WIRE)–TexTango, the mobile advertising network that compensates people for sending banner ads with their SMS text messages, announced the addition of the Andre Agassi Foundation for Education to its...

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  • Corpse Princess: The First Anime Series to Hunt Down Smartphone Users

    Posted on September 1, 2010 | No Comments
    SAN JOSE, Calif.–(BUSINESS WIRE)–FUNimation® Entertainment (http://www.funimation.com), the leading North American distributor of anime, and iVdopia (www.ivdopia.com), the largest video and rich media mobile advertising network, today ...

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  • Financial Times: US antitrust regulators plan to investigate Apple’s mobile advertising practices

    Financial Times: US antitrust regulators plan to investigate Apple’s mobile advertising practices

    Posted on June 10, 2010 | No Comments
    There's not a lot of details on this at the moment, but the Financial Times is reporting that US antitrust regulators plan to investigate Apple's mobile advertising practices to see whether they unfairly restrict rivals like Google and Microsoft. As you'll recall, Apple recently revised its rules on outside advertisers and, specifically, their ability to collect analytics on ads for the iPhone, iPad and iPod touch, effectively cutting out Google's AdMob in the process -- something the company's CEO has publicly complained about. What's next? That's still not certain -- the Financial Times says that while US regulators have taken an interest, it's still not clear whether the FTC or the Department of Justice will handle the investigation going forward.

    Financial Times: US antitrust regulators plan to investigate Apple's mobile advertising practices originally appeared on Engadget on Thu, 10 Jun 2010 12:23:00 EST. Please see our terms for use of feeds.

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  • Apple revises iOS rules on outside advertisers, cuts out Google, Adobe by implication

    Apple revises iOS rules on outside advertisers, cuts out Google, Adobe by implication

    Posted on June 8, 2010 | No Comments
    Apple and Google's newfound rivalry in the mobile advertising space was already pretty interesting to watch as it stood, and it looks like things just got more interesting still. As expected following Steve Jobs' comments at D8 last week, Apple has now revised its rules on advertising in iOS to allow outside advertisers to collect stats for ads, but the company has included some language in the new rules that seems to effectively cut out Google's AdMob. While it obviously doesn't mention Google by name, only "independent" advertising providers can collect tracking stats, and Apple says that any "advertising service provider owned by or affiliated with a developer or distributor of mobile devices, mobile operating systems or development environments other than Apple would not qualify as independent." That would seem to not only affect AdMob, but Adobe and Greystone's just-announced effort as well, considering it specifically mentions companies affiliated with "development environments other than Apple." Head on past the break for the complete relevant section.

    Continue reading Apple revises iOS rules on outside advertisers, cuts out Google, Adobe by implication

    Apple revises iOS rules on outside advertisers, cuts out Google, Adobe by implication originally appeared on Engadget on Tue, 08 Jun 2010 14:52:00 EST. Please see our terms for use of feeds.

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  • Over Six Months Later, Google Finally Closes AdMob Acquisition

    Over Six Months Later, Google Finally Closes AdMob Acquisition

    Posted on May 27, 2010 | No Comments
    Over six months after announcing its plans to acquire leading mobile ad network AdMob, Google has finally closed the deal. The news comes a week after the FTC unanimously approved the deal, after holding it up for months as it decided whether or not to block it on antitrust grounds. When it finally reached a decision, the FTC pointed to Apple's recent entry into the mobile ad market with iAds as evidence that there would still be plenty of competition in the nascent mobile advertising space (an argument that we made before, as did many others). The FTC may have also been swayed by blog posts from developers questioned during the FTC inquiry who felt that the deal should go through. Some developers also wrote that they felt like the FTC had an agenda and that they were being pressured to say things that would hurt Google's cause.

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  • People like mobile ads, says JiWire

    People like mobile ads, says JiWire

    Posted on May 12, 2010 | No Comments
    JiWire has been watching mobile and in-app advertising, and says that "Advertisements in mobile applications are especially effective." Their new report, released today, "examines device use, consumer adoption of Wi-Fi and consumer preferences for mobile content and advertising delivery." Interesting take-aways from the report include the fact that iPhone has surpassed iPod Touch in number of ads delivered, and that the iPad has had a non-trivial effect on WiFi usage, indicating that people really do want to access content on-the-go but might not want to do so with a phone or a laptop.

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  • Location-based mobile advertising platform AdLocal enters America with years of Japan Know-how

    Location-based mobile advertising platform AdLocal enters America with years of Japan Know-how

    Posted on December 26, 2009 | No Comments
    Mobile advertising is poised to become a huge growth area, with research firm Kelsey Group seeing the market grow from just $160 million in 2008 to $3.1 billion in 2013. eMarketer projects mobile advertising spending in the US will balloon from $648 million in 2008 to over $3.3 billion in 2013. While some believe search will account for the biggest chunk of the market, others expect geo-aware advertising, another way of bringing "relevant" ads to users, to have a bright future, too. This is where AdLocal, a location-based, self-service mobile ad platform that (re-)launched yesterday, comes in. Offered by Sunnyvale-based Cirius Technologies USA, the platform has been around in Japan since 2006, currently commanding the largest share of location-based advertising in Japan's $1 billion [PDF] mobile ad space. And now Cirius is ready to utilize the years of experience the company gained in the world's most competitive mobile market in the US (AdLocal isn't available outside America and Japan at this point). AdLocal allows advertisers to manage their campaigns and publishers to add their mobile sites or applications by themselves through a Web-based dashboard. By locating a mobile user's physical location via GPS, cell identification and other methods, the mobile ad network can tell when a consumer is close to a specific business address and then serves up ads for that business in real-time.

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  • Android Market grows up, hits 20,000 apps milestone

    Android Market grows up, hits 20,000 apps milestone

    Posted on December 15, 2009 | No Comments
    Rest assured that 2010 is going to be a big year for the Android operating system, with many new handsets finding their way to stores around the world (including Google's own phone) and an increasing amount of developers building tools, games and the likes for the fast-growing platform. One way of noticing that the OS is poised for a big breakthrough at the expense of Windows Mobile, Symbian and other operating systems designed to run on various mobile devices, is the number of applications already available for download in the platform's own application store, Android Market. Lo and behold, that number hit the 20,000 milestone just moments ago, a little over 5 months since it reached 10,000 apps.

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  • Numo SMS Preview app hits record

    Posted on December 3, 2009 | No Comments
    Numo Solutions (former Mobile Nordic) SMS Preview mobile application hits 600 000 registered users in just two months. Oslo, Norway - December 3, 2009. Numo Solutions mobile application Numo SMS Preview has received more than 600 000 new registered users in just two months. The mobile application gives an instant preview of incoming SMS messages without a single click. The Numo SMS Preview currently supports Symbian mobile phones and popular Android mobiles. Numo SMS Preview.

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  • Has Tapjoy solved monetization of free apps on the iPhone and Android?

    Has Tapjoy solved monetization of free apps on the iPhone and Android?

    Posted on October 28, 2009 | No Comments
    Tapjoy, the small development shop that brought us the incredible TapDefense for the iPhone [iTunes link], has quietly built out an extremely strong toolset to provide monetization options for app developers. Through two strong offerings, they claim to increase ad revenue for free apps by more than 250%. I first met them at the TechCrunch50 [...]

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  • Study: mobile, iPhone users half as likely to click ads than non-mobile users

    Study: mobile, iPhone users half as likely to click ads than non-mobile users

    Posted on September 12, 2009 | No Comments
    New research performed by online search advertising company Chitika suggests mobile users are far less likely to click on ads than non-mobile Internet users. In fact, they're about half as likely, the study shows based on a sample of 92 million impressions. Could that be true? Wasn't it the other way around? First, we should note right off the bat that Chitika is an Internet advertising company that's decidedly not into mobile advertising according to its own website, so that brings along a large truck carrying bags filled with grains of salt. That said, it's worth taking a look at how they got to the conclusion, so we can reach our own.

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