Mobile Strategy Archive

As many times as Intel has tried and failed to shoehorn its way into the phone arena, you'd think it'd want to pimp as many notable platforms as it possibly could -- but strangely, Windows Phone 7 is notably absent from Intel's fact sheet on the just-announced, smartphone-focused Z6xx series of Atom cores. Instead, the wording of the paperwork clearly spells out that Android and MeeGo / Moblin are the focal points right now, which is leading everyone to wonder whether Intel's looking to steer clear of Microsoft's mobile strategy altogether. Granted, Microsoft's focus is clearly on ARM right now with its Qualcomm partnership having been announced back in February, but we're sure it wouldn't take too much pressure from Intel to get an x86 build of Windows Phone out there if these guys really wanted to play ball. We reached out to Intel to get some clarification on the issue and got this in response:

"Intel's goal is to ensure we offer our customers a choice of software that runs best on our processors. Yesterday's announcement was focused on Linux OSs, however our strategy is to also support a full Windows experience on Atom as we do with Menlow, Intel's first generation atom chip for mobile devices and Pinetrail, Intel's chip family for netbooks. Stay tuned."

What's getting us here is Intel's seemingly careful phrasing: "full Windows experience on Atom." Does that mean that Intel wants to keep Atom up in the Windows 7 end of the horsepower spectrum and avoid Windows Phone for the foreseeable future? It seems like a tough sell to say that Android is playing in an entirely different ballpark than Windows Phone is, and we're not sure that Intel can effectively argue that distinction -- but hey, with the Z6xx series' iffy power consumption stats, maybe it's for the best.

[Thanks, R2V2]

Intel's Atom Z6xx series isn't targeting Windows Phone 7, but 'full Windows experience' still an Atom priority originally appeared on Engadget on Wed, 05 May 2010 14:31:00 EST. Please see our terms for use of feeds.

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