Nike Archive

  • Nike Unveils New Nike+ GPS App

    BEAVERTON, Ore.–(BUSINESS WIRE)–Building upon its growing array of digital training tools for athletes, Nike (NYSE:NKE) today announced the availability of its new Nike+ GPS App on the App Store. The app...

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  • Nike’s giant LED screen in Johanesburg has people Tweeting support for their favorite World Cup stars

    Nike’s giant LED screen in Johanesburg has people Tweeting support for their favorite World Cup stars

    Looks like Nike is up to quite a bit more in South Africa than making sure Landon Donovan (and the rest of Team USA) is well-dressed while taking first place in Group C. (Fingers crossed!) I just got word that the company has constructed the biggest interactive LED screen in the whole of Africa. It's on the Life Centre skyscraper that's in Johannesburg. Now, what would you want to do with an giant interactive LED screen in the middle of a major city?

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  • It starts: Spain goalkeeper Iker Casillas complains about Adidas Jabulani ball ahead of World Cup

    It starts: Spain goalkeeper Iker Casillas complains about Adidas Jabulani ball ahead of World Cup

    Right on cue, then. 'Twas only a few days ago that I had mentioned the grand tradition of World Cup goalkeepers complaining about the ball used in the tournament, and we now have our very first complaints (at least I think it's the first). Spain goalkeeper Iker Casillas, who's probably the best goalkeeper going into the tournament (it's either him or Júlio César, of Brazil), said after Spain's 3-2 win over Saudi Arabia in a pre-tournament friendly about an hour ago: "It's a little sad that in a competition as big as the World Cup to have such a poor ball [the Jabulani]. It's not just the goalkeepers complaining, but the outfield players as well." Here we go~!

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  • UK misses out on Nike World Cup ad, Rooney red-hot with anger (maybe)

    UK misses out on Nike World Cup ad, Rooney red-hot with anger (maybe)

    That Nike World Cup ad I mentioned the other day has aired, I think, 800 million times over the past few days on TV. I know I saw it at least once during the Champions League final at the weekend (which Inter thoroughly deserved to win). But get this: the very first time the ad aired in the UK the final six seconds of the ad never made it on the air! Someone's getting fired...

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  • Video: Nike proves once and for all the world needs a bearded Rooney

    Video: Nike proves once and for all the world needs a bearded Rooney

    We’re about three weeks away from the beginning of the World Cup. You know this because I’ve mentioned it over and over again since 2008. Fancy Adidas this, super-advanced Nike that. And so on. Today’s edition: a three-minute Nike advert that was directed by Alejandro González Iñárritu (of “Babel” fame). Even if you have no [...]

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  • Rumor: Nike+ heart rate monitor coming in June

    Rumor: Nike+ heart rate monitor coming in June

    If you've been wondering where the heart rate monitor referenced in the iPod Touch and Nano documentation is, you're not alone. The first reference to this mythical device showed up last year, and we're just now getting word on when we might see one.

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  • Apple’s Seamlessly Embedded Heart Rate Monitor could turn the iPhone into a new-age mood ring

    Apple’s Seamlessly Embedded Heart Rate Monitor could turn the iPhone into a new-age mood ring

    Nike is making millions from its Apple-friendly wares, designed to turned technophiles into fitness freaks. Imagine the possibilities if the iPhone could not only track your running stride but also monitor your heart rate while doing it. That's one of a suite of potential uses for this patent app from Apple, a Seamlessly Embedded Heart Rate Monitor. The design is for a series of electrodes that are, well, seamlessly embedded into the shell of a given device in such a way that they are "not visibly or haptically distinguishable on the device." The device could then, with a touch, measure heart-rate, uniquely identify a user, and even "determine the user's mood from the cardiac signals." Just imagine the new flood of EKG-related apps: iPalpitate, Murmur Maker, Cardiac Arrest... the possibilities are endless.

    [Thanks, Staska]

    Apple's Seamlessly Embedded Heart Rate Monitor could turn the iPhone into a new-age mood ring originally appeared on Engadget on Thu, 06 May 2010 07:44:00 EST. Please see our terms for use of feeds.

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  • Adidas Finale Madrid: This is the fancy ball that will be used at the Champions League final (updated)

    Adidas Finale Madrid: This is the fancy ball that will be used at the Champions League final (updated)

    The convergence of sport and technology! I don't know, I think it's cool. So, here's another. This is the Finale Madrid, and it will be used at the UEFA Champions League final in Madrid this May. In a perfect world, the game will be played between Real Madrid and Barcelona—I will lose my mind if that happens.

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  • Why are we so afraid of technology ‘ruining’ soccer? It’s not like technology hasn’t been all over the sport since its inception.

    Why are we so afraid of technology ‘ruining’ soccer? It’s not like technology hasn’t been all over the sport since its inception.

    There's a myth out there that technology will ruin soccer, what Pelé (and others) once called "the beautiful game." Let me ask you something: is this Cristiano Ronaldo free kick any less beautiful because he's wearing the latest Nike boots? Do you have any idea how many hours are spent developing the technology that's built into things like the Nike Mercurial Vapor Superfly II? Rest assured that Nike pays top-tier engineers a handsome wage to ensure that its boots are state-of-the-art. Should we take away Gonzalo Higauaín's goal against Germany because he's wearing Adidas TechFit? Or maybe we should cancel the World Cup altogether because players will be kicking around the Jabulani, a ball that Adidas' engineers had been working on since the day after World Cup 2006? This fear of technology "ruining" soccer is not only unfounded, but it's simply ignorant of the fact that technology has always been part of the beautiful game, and it always will be. Arguing that the sport needs to be kept "pure" should result in a direct red card. (See what I did there?)

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  • Nike Sense technology automatically adjusts stud length in your soccer boots. Hey, if it’s good enough for Cristiano Ronaldo!

    Nike Sense technology automatically adjusts stud length in your soccer boots. Hey, if it’s good enough for Cristiano Ronaldo!

    Fortune smiled upon me a few days ago, giving me the chance to check out Adidas' new equipment that'll be used during the World Cup. It was fun. Nike, on the other hand? Well, apparently the company hates us for reasons I'll never understand, so I had to find out about its new boots, also to be used in the World Cup, via some other site. I mean, come on!

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  • EA sticking with Tiger Woods for PGA Tour 11 game due out in June

    EA sticking with Tiger Woods for PGA Tour 11 game due out in June

    After Tiger Woods’ personal indiscretions became public, the championship golfer found himself suddenly devoid of most major sponsorship deals. One of the last big holdouts has been Electronic Arts, makers of the Tiger Woods PGA Tour series of golf games. It’s now been revealed that the company will definitely be standing by Woods, with the next version of the console game to be called “Tiger Woods PGA Tour 11.”

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  • Sennheiser And Adidas Partner For Special Earphones

    Sennheiser And Adidas Partner For Special Earphones

    sennheiser-earphones Sennheiser and Adidas have partnered up for a special version of their earphones. In all the models that were announced, they all feature a loudspeaker, and a volume controller built directly on the earphone cable. The cables are fiber-reinforced and remain flexible to temperatures as low as minus 10, according to Sennheiser. All the earphones also feature different ergonomically designed ear pieces. For the MX 680 stereo model, Sennheiser has developed a patent-pending EarFin holding system, which they say will ensure that the earpieces fit and stay on your ear comfortably.

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  • Pedal Brain iPhone kit smartens up your bicycle

    Pedal Brain iPhone kit smartens up your bicycle

    Cyclists already have a range of dedicated devices to choose from that will help them with their training, and it looks like they'll soon have an iPhone app / accessory kit to call their own as well. While the folks behind it are apparently still working on the finishing touches, they've nonetheless decided to get official with their so-called Pedal Brain kit, which more or less promises to be a Nike+ alternative for cyclists. That means it comes with an accessory (a case) that relies on the ANT+ wireless protocol to relay all the necessary information form your bike, which in turn is processed and analyzed by the Pedal Brain app (all of which will also work with an iPod touch). Pedal Brain also goes one step further with a coaching component, which will actually let you make your own training plans and sell them through the app (you'll also be able to determine the price, but Pedal Brain will apparently take a $4 a month cut). No word on an exact price or launch date for the kit itself just yet, but it will apparently sell for somewhere between $130 and $200 (or more if you want the spiffy carbon fiber case).

    Pedal Brain iPhone kit smartens up your bicycle originally appeared on Engadget on Mon, 28 Dec 2009 14:02:00 EST. Please see our terms for use of feeds.

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  • Pedal Brain’s Gadget Turns Your iPhone Into A Powerful Cycling Computer

    Pedal Brain’s Gadget Turns Your iPhone Into A Powerful Cycling Computer

    For years, runners have been able to take advantage of Nike+, a nifty accessory that lets your iPod communicate with your shoes to turn it into a personal running coach of sorts. Soon, cyclists will have access to a tool that's in the same vein as Nike+, but far more powerful. It's called Pedal Brain, and it allows your iPhone or iPod Touch to receive and interpret data from a variety of exercise devices that use the ANT+ wireless protocol. ANT+ is used by cyclists (including many professionals) to accurately measure and analyze their performance over a ride, but until now there hasn't been a way to connect these devices to your iPhone. That's where Pedal Brain comes in. The bootstrapped startup is making a small device called the Pedal Brain Synapse that plugs into your iPhone or iPod Touch and allows them to receive this data, which is then interpreted by an iPhone app. The application shows you how you're performing in real-time (you'll want to mount your iPhone in plain view) and can also use GPS to show the position of your team members.

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  • iPhone Apps to keep you fit this Friday

    iPhone Apps to keep you fit this Friday

    Go ahead and take that second helping of bacon-broasted mashed potatoes and high-fat gravy this Thursday, friends, because even if your tummy gets big and round like a steamed black bean bun, there’s an app for that. Fitness apps for all! iPhone fitness apps have come a long way since Nike+iPod. The addition of GPS opened entirely [...]

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