Rentrak Archive
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FLO TV partners with Rentrak to launch first mobile TV analytics system in U.S.
Posted on August 23, 2009 | No CommentsLate last week, FLO TV, a wholly owned subsidiary of mobile chip juggernaut Qualcomm, announced that it has joined forces with Rentrak to create the “first comprehensive audience measurement and reporting system for multicast mobile TV in the U.S.” Think Nielsen Ratings, but specifically for TV piped to and viewed exclusively on mobile devices. According to [...]