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	<title>The Hippest Phones &#187; Rentrak</title>
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		<title>FLO TV partners with Rentrak to launch first mobile TV analytics system in U.S.</title>
		<link>http://hippestphone.com/flo-tv-partners-with-rentrak-to-launch-first-mobile-tv-analytics-system-in-u-s/</link>
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		<pubDate>Sun, 23 Aug 2009 22:38:52 +0000</pubDate>
		<dc:creator>Jeremy Kessel</dc:creator>
				<category><![CDATA[Analysis]]></category>
		<category><![CDATA[services]]></category>
		<category><![CDATA[Advertising Sales]]></category>
		<category><![CDATA[Audience Measurement]]></category>
		<category><![CDATA[Chip Juggernaut]]></category>
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		<category><![CDATA[Flo]]></category>
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		<category><![CDATA[Mobile Tv]]></category>
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		<category><![CDATA[Nielsen Ratings]]></category>
		<category><![CDATA[Qualcomm]]></category>
		<category><![CDATA[Rentrak]]></category>
		<category><![CDATA[Reporting System]]></category>
		<category><![CDATA[South Korea]]></category>
		<category><![CDATA[Sports Events]]></category>
		<category><![CDATA[Tv Audience]]></category>
		<category><![CDATA[Tv Partners]]></category>
		<category><![CDATA[Tv Services]]></category>
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		<description><![CDATA[Late last week, FLO TV, a wholly owned subsidiary of mobile chip juggernaut Qualcomm, announced that it has joined forces with Rentrak to create the &#8220;first comprehensive audience measurement and reporting system for multicast mobile TV in the U.S.&#8221;
Think Nielsen Ratings, but specifically for TV piped to and viewed exclusively on mobile devices. According to [...]]]></description>
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