Posted on December 19, 2009 |
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The Barnes & Noble Senior VP of Corporate Communications and Public Affairs, Mary Ellen Keating, just confirmed to us that indeed some Nook orders
were pushed back again. She claims that only a very small percentage of customers will not receive their Nook before Christmas though. B&N apparently offered affected customers both a holiday certificate in case the Nook was a gift and the $100 BN.com gift card we learned about from a commenter yesterday.
It's hard to feel sympathetic to B&N. The bookseller
obviously misjudged customer demand from the start, but inventory and supply management should have seen this latest shipping problem a lot earlier. Our tipster ordered his Nook back on November 12th and saw his order
constantly pushed back at the last minute, which was no doubt a ploy by B&N to keep cancellations down to a minimum. All it takes to keep most consumers happy is timely, honest communication, not emails days after the delay is obvious.
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