The magazine business is hurting just like all print publications. And even if their Websites are popular, they generate one tenth the ad revenue of the print side. Since last summer, Time Inc has been working on a “Manhattan Project” to create a digital magazine for the new breed of color tablet computers soon to come to market. (Condé Nast is also working on a similar concept). Today, I got a sneak peak at a demo of the tablet magazine designed for Sports Illustrated.
The demo was shown on an HP table computer with a touchscreen, but it could easily be ported to an iPhone or an Apple iTablet, whenever that becomes available. The idea is to create something so beautiful and fluid that readers will actually want to pay for it. The cover takes up the full screen and you tap it to show a table of contents with thumbnails of the actual layout, which you can rearrange to read in any order you like. To flip through the pages you swipe with two fingers, and you can also tap to get a navigational timeline at the bottom. There is also a navigation wheel which lets you share stories via email, Facebook, or Twitter, favorite a story, go to related videos or photos interviews, other articles, or stats such as live scores.
Related News
Video: Watch Me Swipe The Time Inc. Tablet
eBoy’s FixPix iPhone game is basically the greatest thing ever made
Apple’s failure is your gain: User iPhone 4 reviews flood the Internet- Unsealed iPhone 4G Affidavit: Phone’s Sellers Allegedly Tried To Hide Evidence
NPD: 75 percent of US iPhone, iPod touch users download content, other 25 percent think Opera Mini is a tiny concert